I hope you and your family are staying safe, healthy and happy. I’m delighted to be writing to you on the occasion of digibank by DBS turning 4 years young today. It gives me immense joy to pen down this letter – we may be practising social distancing but we continue to stay connected.
I have used the word ‘young’ instead of old because of two reasons. One, because we are young at heart with a spring in our step, and with the excitement of a four year old to continue to explore more, chart new territories and bring the best solutions to you. And the second reason is you – our customers. The love and the trust that you have showered on us over the last four years keeps us young and alive. Your support and feedback has kept us growing and we are thankful to you for being on this wonderful journey with us. It takes a village to raise a child – and the village that has raised digibank is made of each and every one of our over 2.5 million customers.
When digibank was launched in 2016, there was only one goal in mind – to ‘un’bank the way India banks. A bank that has no branches, that doesn’t tele-call its customers and is completely paperless – we had no doubts in our mind that it’ll revolutionize traditional banking. And so it did. DBS has been lauded for being the Best Digital Bank in the World, and wears proudly the badge of being the Safest Bank in Asia for 11 years in a row.
What remains at the center of our ethos is our philosophy of Live more, Bank less. We believe that banking should be the last thing that should be on your mind. Your family and living more with them should be the first. That’s why, what started as a savings account has now diversified to become your digital banking partner. Be it our seamless UPI interface, or our association with Morning Star to enable you to choose between Mutual Funds; a seamless and completely digital personal loan facility or an instant health insurance that insures you against COVID-19, we are what we are because you inspire us to be better.
On digibank’s 4th birthday and the numerous ones in the future, we can confidently say that our village will only grow bigger.