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Bank DBS Indonesia Embodies “Live more, Bank less” Spirit through LyfeFest at IdeaFest 2018


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INDONESIA,26 October 2018 -

The creative industry is one of the sectors that give the biggest contribution to Indonesia's GDP. Technology development and trend have encouraged Indonesian millennials to innovate, indicated by the high number of young entrepreneurs in the country. Aware of the trend, Bank DBS Indonesia and IdeaFest collaborate to present LyfeFest, a creative festival that gave Indonesian millennials the opportunity to expand their business networks and exchange inspirations.         

 “We can see that Indonesian millennials have quite the potential to create innovations and utilize business opportunities in the creative industry. Through LyfeFest, we want to give Indonesian millennials the opportunity to expand their business networks, exchange inspirations, and share their creative knowledge,” said Mona Monika, Head of Group Strategic and Marketing Communications (GSMC) Bank DBS Indonesia.                                                            

LyfeFest, part of IdeaFest 2018, was a lifestyle festival that embodied Bank DBS Indonesia’s “Live more, Bank less” mission. LifeFest also served as a platform for Indonesian millennials to expand their business networks and exchange inspirations through workshops and seminars. The two-day festival was attended by Indonesia's creative artists including Arifin Putra, actor, creativepreneuer & environmentalist; Kenny Santana, Travel Blogger @Kartuposinsta; Max Mandias, founder & Green chef at Burgreens; Roni Onet Ernawan, cinematographer; Kimo & Laze, rapper and teacher at Double Deer Academy; Raju Nair, Managing Director - Regional Head Customer Journey Experience DBS Bank Ltd; Mirelle Makmur, Head of Business Analytics & Customer Experience, Consumer Banking Group, PT Bank DBS Indonesia, and Mesty Ariotedjo, founder of WeCare.ID.                                                           

 “It is a pleasure for me to be able to participate in LyfeFest, a platform for Indonesian millennials to exchange inspirations and insights. Younger generations are always eager to try new things in their search for their identity and passion. Being a part of LyfeFest gives me the opportunity to share my experience in finding my passion and in giving meaning to my passion, including tips for managing money wisely,” said Arifin Putra.                                               

Mesty Ariotedjo added “I am excited because social entrepreneurs are given the opportunity to share their stories and insights through DBS Social Enterprise Rockstar Class. I hope that through this session the audience could not only increase their knowledge about social enterprises in Indonesia but could also understand the importance of being a part of the social enterprises ecosystem as a solution to any economic and social issues in Indonesia.”

Besides LyfeFest, Bank DBS Indonesia also participated in the IdeaTalks session that focused on interesting topics about human-centered experience and inspiring stories from Indonesian social entrepreneurs and the role of creative content to support technology.                                                         

 “We want to give convenience and an opportunity for Indonesian millennials to give more meaning to life through development of creativity and to encourage them to continue to work and innovate. This is in line with the 'Live more, Bank less' mission to make life more convenient and less complicated, particularly in banking matters. DBS Bank wants to make banking experience part of ease of life so that customers have more time to do more meaningful things," Mona Monika said.

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About DBS

DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named “Best Bank in the World” by Global Finance. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for ten consecutive years from 2009 to 2018.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 26,000 staff, representing over 40 nationalities. For more information, please visit www.dbs.com.

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