DBS enhances Spark GenAI programme to fast track SME AI adoption in support of Singapore’s AI ambitions

Improved programme introduces a more structured approach to AI transformation, aligned to SMEs’ readiness and business needs

New “Implementing AI for Impact” playbook simplifies the transformation journey into practical, bite-sized steps

Singapore, 24 Apr 2026 - In line with nationwide efforts to accelerate AI adoption, DBS, in partnership with Enterprise Singapore (EnterpriseSG) and the Infocomm Media Development Authority (IMDA), today announced an enhanced version of its Spark GenAI programme[1] to help small and medium enterprises (SMEs) fast track their AI transformation journeys.

The enhanced programme reflects an iterative approach by DBS to refine Spark GenAI as business needs evolve. This comes as demand for more structured guidance gains momentum. Findings from the 2026 DBS Business Pulse Check Survey[2] revealed that close to two in five SMEs (39%) are seeking expert advice on how to meaningfully integrate AI into their business operations. This is in line with Singapore’s push to help enterprises adopt AI more widely and effectively under the National AI Strategy 2.0.

A more structured approach to accelerate SME AI adoption

At the heart of the enhanced programme is a three-tier approach that provides more structured guidance tailored to different levels of maturity and business readiness:

  • Start: For SMEs beginning their AI journey, with a focus on ready-to-deploy, off-the-shelf tools that address immediate business needs.
  • Accelerate: For businesses ready to move into more targeted use cases, supported by group-based consultancy and more customised solutions.
  • Scale: For firms looking to integrate AI more deeply across operations, with support including upskilling, bespoke one-to-one consultancy and tailored solutions with backend integration.


Participating businesses will receive advisory and training support, including complimentary workshops by IMDA. They will gain access to an expanded ecosystem of solution providers through IMDA’s Open Innovation Platform (OIP), which connects SMEs to a global network of over 16,000 solution providers. Companies can also explore IMDA’s pre-approved list of AI-enabled solutions, with eligible SMEs receiving grant support of up to 50% of eligible costs from EnterpriseSG.

To support implementation, businesses can leverage DBS’ suite of financial solutions, including cyber protection coverage, to invest in AI adoption while strengthening their digital resilience. DBS will also organise quarterly engagements on AI trends, insights and industry-focused case studies to help businesses keep abreast of developments.

Chen Ze Ling, Group Head of Corporate and SME Banking, DBS, said: “Our learnings from client conversations over the past year point to growing interest from SMEs in how AI can create real value for their businesses. What many are looking for is practical support on where to begin and how to move forward. This is why we have enhanced our Spark GenAI programme – to reduce the friction around adoption, accelerate implementation and support businesses as they build capabilities that can future-proof them. In doing so, we hope to contribute to Singapore’s greater push to help enterprises put AI to work in meaningful ways.”

Johnson Poh, Assistant Chief Executive, Enterprise Transformation and Innovation Group, IMDA, said: "AI is fast becoming a key driver of business competitiveness, and it is important that our SMEs are well-equipped to harness its potential. Through this enhanced partnership with DBS and EnterpriseSG, IMDA is bringing forth our suite of enterprise resources, from complimentary hands-on workshops, pre-approved AI solutions, to our Open Innovation Platform, which actively matches SMEs to a global network of solution providers for customised AI deployments. This means that regardless of where a business is in its AI journey, there is a clear and supported pathway. We look forward to working with our partners to help more Singapore enterprises move from awareness to meaningful AI adoption."

Geoffrey Yeo, Assistant Managing Director, Capabilities, Enterprise Singapore said: “Enterprise Singapore is pleased to deepen our collaboration with DBS and IMDA through the expanded Spark GenAI programme. This partnership reflects our commitment to ensure that SMEs have the practical tools, resources and support they need to harness Gen AI. We look forward to seeing more enterprises embrace Gen AI as a driver of productivity, innovation and growth.”

An SME AI playbook with a readiness diagnostic tool for independent learning

Complementing the tiered approach is a new playbook – “Implementing AI for Impact” – developed with knowledge partner KPMG and supported by SkillsFuture Singapore (SSG). This is part of DBS’ efforts under the SME AI Skills Launchpad, aimed at equipping businesses with the capabilities to adopt AI in a practical and scalable way.

Designed for businesses owners and decision makers, the playbook brings together practical use cases, real success stories, frequently asked questions and a readiness diagnostic tool that categorises firms into four stages of readiness: AI Observer, AI Explorer, AI Practitioner and AI Trailblazer. It also provides an accessible introduction to AI, helping companies build a pragmatic understanding of key concepts before moving into implementation, as well as supporting the workforce to develop the skills needed to adopt and apply AI effective.

Chen added, “As more business owners explore AI opportunities, many are looking for a clear way to understand what is relevant for them and what to do next. “Implementing AI for Impact” is designed to take the guesswork out of that journey by breaking down what can seem like a complex transformation process into incremental steps. In doing so, it empowers businesses to assess where they stand, learn at their own pace and identify the next step that makes the most sense for them. As a SkillsFuture Queen Bee[3], we see this playbook as part of a broader effort to support SMEs in building the capabilities needed for transformation.”

The enhanced Spark GenAI programme is part of DBS’ ongoing efforts to help customers leverage AI more effectively in their business transformation journeys. In 2025, DBS was named the World’s Best AI Bank by Global Finance.

For more information on Spark GenAI and the “Implementing AI for Impact” playbook, please visit here.

[1] DBS, with support from EnterpriseSG and IMDA, first launched the Spark GenAI programme in 2024 to build awareness and accelerate adoption of AI solutions amongst companies
[2] The 2026 DBS Business Pulse Check Survey engaged 730 companies across a range of industries to better understand the needs, concerns and aspirations of Singapore’s SME community. Fieldwork was conducted from December 2025 to January 2026.
[3] Introduced in 2020 by SkillsFuture Singapore, SkillsFuture Queen Bees are industry leaders who take on a leading role to champion skills and workforce capability development in SMEs so as to enable their growth and business transformation.

 



[END]


About DBS
DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia“ award by Global Finance for 17 consecutive years from 2009 to 2025.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets.

DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by uplifting lives and livelihoods of those in need. It provides essential needs to the underprivileged, and fosters inclusion by equipping the underserved with financial and digital literacy skills. It also nurtures innovative social enterprises that create positive impact.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com.