DBS Treasures unravels the complexity of insights to help customers feel confident in making financial decisions | Bahasa

DBS Treasures maintains commitment to continuous transformation and to unraveling the massive flow of information to deliver financial insights and solutions that accommodate customers’ aspirations

Indonesia, 04 Sept 2023 - The number of priority banking customers in Indonesia is increasing. Deposit Insurance Corporation (LPS) June 2023 data showed that in the last three years, the amount of savings among customers with an account balance of Rp500 million to Rp5 billion has increased by 7.33-9.32 percent. DBS Treasures also analysed customers' preferences for consulting service for wealth planning in Financial Wellness Survey 2022, with more than half of the respondents (61 percent) working with advisors. To capture the potential, the priority banking service at DBS Treasures is making all efforts, including conducting a customer analysis to identify aspirations and needs, and providing appropriate and personalised financial solutions, particularly for new priority customers.

PT Bank DBS Indonesia Consumer Banking Director Rudy Tandjung pointed out that the priority banking segment has specific needs. "We learn from a YouGov syndicated study that amidst this fast-moving financial world and diverse and complex information, 83 percent of customers need user-friendly applications to purchase financial products anytime and anywhere to capture opportunities. In fact, 56 percent of customers have already purchased financial products online. At the same time, customers also need a partner who can analyse and curate insights for them so they can be more confident in making the right decisions."

DBS Treasures continues the transformation of its wealth management commitments and solutions, including the ability to make big data analysis to refine solutions that are uniquely tailored to suit each customer. DBS Treasures' consistency and hard work over the past two years have paid off. DBS Annual Brand Health Monitoring Survey 2022 revealed that DBS Treasures is perceived as a bank that maintains communication with customers and manages customer portfolios, which are the main factors that influence customers in choosing their priority banking partners.

"And so, on the client side, they are supported by our digital capabilities that can be accessed 24/7. First are curated insights and analyses through digital media according to preferences so customers can invest and transact independently through the digibank by DBS application. We also bring new innovations to the app, including the LiveBetter feature, to enable customers to get tips for sustainable living and investing in environmental, social, and governance (ESG) products. The LiveBetter feature allows customers to fulfill their financial transaction needs while making a real impact on the environment. The feature complements the flexibility of investing in bonds and mutual funds across various risk levels, industry sectors, local and global markets, as well as insurance for customer protection. We also recently launched Quick Response Code Indonesia Standard (QRIS) on the digibank by DBS application for practical payments of everyday purchases," explained Head of Segmentation and Liabilities PT Bank DBS Indonesia Natalina Syabana.

DBS Treasures also offers periodic advisories by email tailored to suit the needs of each customer based on risk profile analysis, product preferences, transaction behaviour, demographics, and needs. "DBS Treasures experts proactively hold face-to-face discussions with customers, driven by an online system to enhance our understanding of each customer's needs to keep the discussions going and relevant. There is also a real-time online dashboard to support our experts in analysing a customer's entire portfolio and providing a unique advisory to balance and strengthen the portfolio," PT Bank DBS Indonesia Head of Segmentation and Liabilities Natalina Syabana went on to say.

Going forward, DBS Treasures will maintain the commitment to understanding customers and making various innovations to provide a range of relevant services. "This is to help our customers to 'Live more, Bank less', in accordance with the spirit of Bank DBS Indonesia," concluded Rudy Tandjung.



About DBS
DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 15 consecutive years from 2009 to 2023.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets.

DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by supporting social enterprises: businesses with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping communities with future-ready skills and building food resilience.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com.