DBS Treasures Private Client supports customers and their successors as trusted partners across generations | Bahasa

Indonesia, 22 Jul 2025 - The number of high-net-worth individuals (HNWIs) in Indonesia continues to grow. According to Deposit Insurance Corporation (LPS) data, the number of accounts with deposits exceeding IDR5 billion in May 2025 was 3.56 percent higher compared to May 2024, while the nominal value of deposits was up by 4.38 percent. This wealth will be transferred from the founding generation to the next generation, which not only requires financial readiness but also readiness in terms of vision and long-term perspective. To address this challenge, Bank DBS Indonesia, through its private banking division DBS Treasures Private Client, serves as a trusted partner for cross-generational wealth management, for both the first and next generations, so that they can achieve sustainable expansion more powerfully.

According to PwC's Global NextGen Survey 2024, the next generation is increasingly aware of the need to transform the governance and strategic direction of their family businesses. They seek to embrace more professional and modern management practices, encourage product and service diversification, and expand opportunities into international markets. This shift in mindset reflects a cultural transition, moving from simply inheriting a business to a desire to transform it into one that is more adaptable to the challenges of the times.

This corresponds with the findings of the Customer Immersion study for the private banking segment conducted by DBS Treasures Private Client in 2024. In general, customers face challenges in dealing with the complexity of information and the daily hustle and bustle of being an entrepreneur while continuing to accelerate business success and increase asset value. They also have to prepare the next generation, who are still hesitant to continue the business due to rapid changes such as current developments, the latest trends, and technological innovations. On the other hand, the next generation possesses the vision and ideas to innovate, enabling the business to grow rapidly. At the same time, they need to prove their capabilities in fulfilling their roles as successors. However, as times change, they also require new innovations to continue the business.

"That is why, entering its seventh year, DBS Treasures Private Client is committed to becoming a trusted partner across generations so that customers and their successors achieve sustainable expansion more powerfully. We achieve this through three main pillars: global expertise with an Asian perspective, expert dialogue supported by strategic connections, and an Asia-wide network with comprehensive advantages," said Consumer Banking Director PT Bank DBS Indonesia Melfrida Gultom.

“The second pillar, expert dialogue supported by strategic connections, has become our new focus, as expert discussions are the perfect vehicle for gaining the latest insights while building strategic connections for current and future expansion. We host Monthly & Annual Market Updates, DBS Chief Investment Office Insights, DBS Asian Insights, and the DBS Spring Festival. To engage customers and their next generation, we introduce DBS Expert Connection, which connects customers with industry experts and business leaders across various countries. Meanwhile, DBS NextGen Excursion supports the next generation as they prepare to expand their horizons, explore careers, and network with top experts and future leaders,” said Head of Segmentation, Liabilities, and Secured Lending PT Bank DBS Indonesia Natalina Syabana.

At this event, DBS Treasures Private Client also presented Rhenald Kasali, professor at the University of Indonesia’s Faculty of Economics and Business (FEB UI) and Founder of Rumah Perubahan, as a partner for DBS Expert Connection that will be held again in September under the title Tech Driven Transformation: Evolving Business, Emerging Lessons. Participants will have the opportunity to visit Huawei, BYD, and DBS Hong Kong to learn how they use innovation and technology, make strategic connections that can open up opportunities for cross-border customer collaboration.

“The whole world is turning to China, which has successfully disrupted the world with the ‘factory of the world’ concept. Indonesian companies only have two choices: compete or collaborate with the factory of the world. In essence, it means being innovative as well as efficient. On the other hand, each generation face different challenges. Today, the new generation are dealing with a disruptive business landscape and is required to rebuild the future of the company founded by the previous generation. Corporate networking and personal networking are the determinants,” he said.

“The need for wealth management solutions is evolving and shifting towards more business-agnostic solutions. At DBS Treasures Private Client, we pride ourselves on being a trusted partner that not only offers market analysis expertise and technological strength but also provides clients with strategic access to a strong regional network in Asia to unlock asset growth potential and cross-border business opportunities. This holistic approach enables us to assist our clients in building, managing and passing on wealth across generations in a sustainable manner,” Melfrida concluded.

For more information about DBS Treasures Private Client, please visit this page.

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About DBS

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 16 consecutive years from 2009 to 2024.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets.

Established in 1989 as part of the Singapore-based DBS Group, PT Bank DBS Indonesia (Bank DBS Indonesia) is one of the banks with the longest history in Asia. Currently operating 1 Head Office, 13 Branch Offices, 16 Assistant Offices and 1 Functional Office and 3,011 active employees in 15 Major Cities in Indonesia, Bank DBS Indonesia provides comprehensive banking services that focus on the customer experience to 'Live more, Bank less'. We also see a purpose beyond banking and are committed to supporting our customers, employees, and the community towards a sustainable future. 

PT Bank DBS Indonesia is licensed and supervised by The Indonesian Financial Services Authority (OJK), and an insured member of Indonesia Deposit Insurance Corporation (LPS).

DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by uplifting lives and livelihoods of those in need. It provides essential needs to the underprivileged, and fosters inclusion by equipping the underserved with financial and digital literacy skills. It also nurtures innovative social enterprises that create positive impact.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com.