DBS Bank premiers the third season of SPARKS, its award-winning web series

India.10 Feb 2023

DBS Bank reiterates its purpose to make banking joyful and hassle-free while encouraging customers to live life to the fullest

The new season of web-series demonstrates how DBS is a different kind of bank and a great place to work

Introduces 'Behind the Spark' showcase videos of actual employees' first-hand experience working at DBS

India, 10 Feb 2023 - DBS Bank furthers its brand promise to "Live more, Bank less" with the launch of Sparks Season 3 - its critically acclaimed web series. The new season underlines the bank's mission to make banking fun and hassle-free while helping its clients and the community to lead more fulfilling lives. In this latest season of Sparks, the bank shows us what it is like to work at the World's Best Digital Bank and offers a special preview of what is 'Behind the Spark' through behind-the-scenes content on their social media handles. Moreover, the web series showcases how DBS is a different kind of bank that embodies the agility of a startup – encouraging innovation and collaboration internally to develop best-in-class solutions and a fulfilling banking experience for its customers.

The latest Sparks season will be promoted in India, kicking off the new year with the first few episodes inspired by the bank's work with a food solutions provider. The real-life intervention by DBS Bank helped improve the client's supply chain network with enhanced efficiency, cost savings, and transparency. As a purpose-driven organisation, DBS strives to deliver an exceptional experience for its customers and communities that goes beyond banking. Through this unique intellectual property, the bank is able to reinforce their genuine commitment to positively impacting people's lives.

Since its launch in 2016, Sparks has been successful at driving engaging content through creative storytelling based on true events. In previous seasons, Sparks tackled urgent social and sustainability issues and highlighted the enhanced role of bankers, busting the myth that banking is only about transactions. The 19 episodes of Sparks Seasons 1 and 2 have collectively garnered more than 736 million video views globally.

Shoma Narayanan, Managing Director - Group Strategic Marketing & Communications at DBS Bank India, said, "The new Sparks episodes showcase how the synergy of both technology and sustainability enabled us to create an impact beyond banking and resulted in greater social good. While in previous seasons, we have highlighted how DBS works with customers and social enterprises, this time, we chose to focus on our employees, the reason behind the bank's success. We are confident these compelling stories will ignite meaningful conversations with our audiences and motivate them to find their spark."



About DBS

DBS is a leading financial services group in Asia across 19 markets. DBS is known for its global leadership, being recognised as the “World’s Best Bank” thrice by Global Finance since 2018. DBS was also recognised as the “World’s Best Bank” by Euromoney in 2021 for the second time in three years and “Global Bank of the Year” by The Banker in 2021. The bank is at the forefront of leveraging digital technology to shape the future of banking with its recognition as the “World’s Best Digital Bank” by Euromoney in 2021 and the world's “Most Innovative in Digital Banking” by The Banker in the same year. Apart from these accolades, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 14 consecutive years from 2009 to 2022. Additionally, DBS Bank was ranked among the top 3 on Forbes' list of the World's Best Banks in India for three consecutive years, from 2020 to 2022.

DBS Bank has been present in India for 28 years, opening its first office in Mumbai in 1994. DBS Bank India Limited is the first among the large foreign banks in India to start operating as a wholly-owned, locally incorporated subsidiary of a leading global bank. DBS provides a range of banking services for large, medium, and small enterprises and individual consumers in India. In 2016, DBS launched India's first mobile-only bank, digibank, which now has ~1 million savings accounts. In November 2020, Lakshmi Vilas Bank was merged with DBS Bank India Limited. The bank now has a network of ~530 branches in 19 Indian states.

DBS provides a full range of consumer, SME, and corporate banking services. As a bank born and bred in Asia, DBS understands the intricacies of business in the region's most dynamic markets. DBS is committed to building lasting relationships with customers and positively impacting communities. It established an SGD 50 million foundation to strengthen its corporate social responsibility efforts across Asia by supporting social enterprises: businesses with a double bottom line of profit and social and/or environmental impact. In 2020, DBS introduced the "Towards Zero Food Waste" initiative as part of a global sustainability practice to encourage a shift in behaviours and mindsets to reduce food waste. In 2022, DBS committed an additional SGD 100 million to deepen the ability to create an impact beyond banking, catalysing the bank's various philanthropic and crisis relief measures.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment, and can-do spirit of our 30,000+ staff representing over 40 nationalities. For more information, please visit: visit: www.dbs.com/India.