Are you in the mood to watch an exciting office romance TV show? Check out these 5 interesting facts about Bank DBS Indonesia’s miniseries Heart Work(s) Season 4! | Bahasa

Indonesia, 11 Jul 2022 - Since the outbreak of the pandemic, romantic miniseries have become very popular among audiences. A survey by Parrot Analytics, a global research firm that measures and predicts global content demand, found that the demand for miniseries increased from early 2018 to late 2020 to a record 1.08 times higher than the average demand for TV series, with the drama genre receiving 60% of viewing.

Owing to the above fact, Bank DBS Indonesia sees an opportunity to present a miniseries about the bank’s flagship products and features through Bank DBS Indonesia’s Instagram account,@dbsbankid. The miniseries, entitledDBS heart work(s), describes the personal and professional life of Bank DBS Indonesia’s employees as well as their daily conflicts. Launched in 2019,DBS heart work(s)has just released its fourth season. Each season tells a different story.

Mona Monika, Head of Group Strategic Marketing and Communications, PT Bank DBS Indonesia, said, “The main purpose of theDBS heart work(s)miniseries is to increase awareness of and brand engagement of the “Live more, Bank less” brand positioning through relevant content to the millennial market. The second goal is to increase business impact by integrating products and features that are relevant to the audience to contribute to the growth of our digital product users.”

In response to public enthusiasm for the miniseries,DBS heart work(s)Season 4 was released on June 21, 2022. The fourth season features Shindy Huang as Indira, one of the characters in Season two. Two new characters appear in this season: Billy (Rendy Kjaernett) and Sandy (Frans Nikolas). (or, Rendy Kjaernett plays Billy and Frans Nikolas plays Sandy).

Before you watch it, let’s take a look at five interesting facts about theDBS heart work(s)miniseries:

1. The storyline of Season 4 is very relatable to the life of millennials
   In the fourth season, Indira, who appeared in Season 2, plays the lead. Although she has fond memories about her past role, she is enthusiastic about her new and more challenging position at Bank DBS Indonesia. In addition, two new characters will accompany her this season: her colleague Billy and Sandy the investor.
   
   
2. Unique format
   DBS heart work(s) will have a total of 20 episodes and is airing week on Instagram. After running for nearly three years, each episode of the fourth season has a runtime of 2 minutes and 30 seconds, longer than the previous runtime of 60 seconds, to give what the audiences want – a longer screen-time.
   
   
3. The embodiment of the “Live more, Bank less” tagline
   Under the “Live more, Bank less” tagline, Bank DBS Indonesia seeks to meet the public’s need for a hassle-free life without having to worry about banking matters, which is also captured in the DBS heart work(s) miniseries. Through the miniseries, viewers appreciate how Bank DBS Indonesia’s products and services make life easier for the characters.
   
   
4. The popularity of the previous seasons
   DBS heart work(s) Season 4 was produced following the success of Seasons 1-3 in commanding people’s interest. In 2020, DBS heart work(s) generated a total of 5.4 million digital engagements with positive social media sentiments, with audiences looking forward to new episodes every week and the appearance of their favorite characters.
   
   
5. Named “best use of content”
   In 2020, the miniseries was named the Bronze Winner in the “Best Use of Content” category at the “19th PR Awards Asia” and was the only Indonesian representative to compete with various companies from Australia, Singapore, India, and other countries.

“The DBS heart work(s) is a light-hearted miniseries spiced up with conflicts to trigger the audience's curiosity. We hope that the  miniseries can provide entertainment and portray Bank DBS Indonesia as a bank that is close to people's lives so that it can accompany customers in their journey and help them meet their daily banking needs," said Mona Monika.

 

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About DBS

DBS is a leading financial services group in Asia with a presence in 18 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named “World’s Best Bank” by Euromoney, “Global Bank of the Year” by The Banker and “Best Bank in the World” by Global Finance. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 13 consecutive years from 2009 to 2021.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by supporting social enterprises: businesses with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping communities with future-ready skills and building food resilience.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit  www.dbs.com.