ACT (Action against Cyber Theft) is a consumer awareness series by DBS Bank India. With this series, the bank aims to promote steps that the consumer can take to avoid being a victim of cyber thefts. The intent is to encourage consumers to inculcate the practice of responsible banking.
With the growing internet penetration and associated technology, consumers are constantly under risk of the evolving nature of cyber crime; in this scenario, it is imperative that the consumers are educated and aware. ACT is a sustained, long term commitment to spread awareness among consumers and help minimize the risk of cyber theft.
As a force for good, DBS Bank aims to positively impact communities in which they operate and play the role of a catalyst in solving Asia’s social challenges. In India, cyber thefts continue to remain a challenge for the consumers. This series will reach out to consumers at multiple touch points - television, print, radio, outdoor, theatres, on-ground activities and digital channels – to inform about cyber thefts. ACT aims to provide useful resources and information at one click.