DBS to launch 18 new wealth centres across the region by 2027 as affluent clients seek closer relationships

Bank will also upgrade 36 of its existing wealth centres over the next 18 months

New and upgraded wealth centres will open across Singapore, Hong Kong, mainland China, India, Indonesia and Taiwan

Move comes amid surging affluent demand with centres purpose-built for more relationship managers to have deeper, in-person engagement

This is the largest physical expansion of DBS’ wealth franchise to date. It reinforces the bank’s commitment to bringing its full wealth proposition closer to affluent and high-net-worth clients in markets where they live and where their businesses are based. For instance in Singapore, the bank’s Treasures wealth centre footprint will increase by 50% with the new openings.

The wealth centres will enable the bank to serve its clients’ entire wealth journey – from portfolio advisory to providing access to sophisticated wealth solutions. In Singapore and Hong Kong – the bank’s two biggest markets – the wealth centres will serve Treasures¹ clients. In DBS’ four other key markets, the centres will serve both Treasures and high-net-worth Treasures Private Client customers.

The announcement comes at a time when Asia’s affluent² wealth pool (households with USD 100,000 to USD 1 million in investible assets) is projected to reach USD 4.7 trillion in 2026. More clients in this segment are seeking professional advice and guidance to grow, protect and pass on their wealth. Even as investors increasingly switch to digital platforms to manage their wealth, face-to-face meetings still remain important for many. Separate Capco surveys in Hong Kong and Singapore found that nearly half of their respondents (45% in Hong Kong; 44% in Singapore) continued to meet face-to-face with their relationship managers.

"What clients tell us, more than anything else, is that the relationship they want with their bank should feel personal, familiar and close to home,” said Sanjoy Sen, Group Head of Consumer Banking at DBS. “That is true whether they are opening their first investment account in Hong Kong, planning succession in Singapore or navigating cross-border wealth from Taipei. These wealth centres are not just about expanding our footprint. They are about closing the distance between our clients and the relationship managers who serve them – meeting them where they live, where they work and where they build their lives."

What’s in it for clients: A home for the full wealth journey

Each new DBS wealth centre is designed around four principles that distinguish them from conventional wealth offices:

• An integrated space where clients chart their wealth journey alongside their advisors. Each centre is designed as a working environment for both clients and relationship managers to review portfolios, as well as explore the full breadth of investment and insurance solutions available, including institutional-grade asset classes. It is also where families spread across cities can convene in person and virtually.
  
  
• Built for the cross-border client. Each wealth centre offers onshore-offshore connectivity that reflects the reality that wealth in Asia is increasingly spread across multiple jurisdictions.
  
  
• A place to convene peers and specialists. The wealth centres will enable the bank to host intimate seminars, curated forums and small-group sessions, bringing select clients together with DBS leaders, specialists, leading market strategists and external thought leaders for peer and insight exchanges that inform wealth decisions ahead.
  
  
• Purpose-built for conversations rather than transactions. With more dedicated spaces for client meetings, relationship managers can hold multi-generational family discussions, succession planning and the kind of unhurried dialogue about decisions that shape generations. Every conversation is conducted with the privacy and discretion that long-term wealth relationships require.

“A wealth relationship today is not measured in years but in generations,” Sen added. “The client who opens an investment account with us in his/her 20s could be the founder we serve through their forties and the family office principal we work with in their seventies. Other banks segment by how much their clients have at a single moment in time. We focus on what wealth means to them at each stage of their lives. To reinforce that philosophy, our wealth centres will become spaces where our relationship managers can deliver personalised care and conduct meaningful conversations that support our clients’ wealth ambitions.”

The expansion comes as DBS’ wealth management is growing at record pace. The bank’s wealth assets under management reached SGD 492 billion in the first quarter of 2026 and has surpassed the bank’s publicly stated SGD 500 billion target more than a year ahead of schedule. In addition, up to 40% of the bank’s new Private Bank clients to date have come from its existing base of clients who moved up the wealth ladder.

The first wave of new wealth centres is expected to open from the third quarter of 2026, with phased openings continuing through 2027. More details on individual market launches will be announced in the coming months.

[1] The qualifying investment threshold for DBS Treasures varies by market. In Singapore, the minimum investible assets requirement is SGD 350,000. 

[2] Households with USD 100,000 to USD 1 million in investible assets