#TRUESTORIES

As DBS celebrates its momentous 50th Anniversary, SPARKS: The Musical takes us on a rollercoaster journey back in time, giving us an intimate behind-the-scenes look at the unsung heroes who have played crucial roles in the DBS story, and the lives that they have touched. Based on true events, this emotional and exhilarating musical charts the dramatic twists and turns of a bank that has lived a life less ordinary.

A TESTAMAMENT TO
WHAT WE BELIEVE

“…We wanted to celebrate our people, and the lengths they sometimes go to help our clients. We wanted to bring their stories to life.”

Peter Seah
Chairman of DBS
Marketing Interactive

“The Musical was just wonderful! It captures in a creative and different way - the journey of DBS. What is really special and touching is that they were all true stories woven together.”

Piyush Gupta
CEO of DBS

“From web to stage: Adrian Pang brings his Sparks character to the theatre.”

Channel News Asia

“The Musical serves as a tribute to the bank’s pioneers, as well as leaders and staff who have shaped DBS over the years.”

Marketing Interactive

“I really enjoyed the musical because it’s not just about DBS but how it walked alongside Singapore and helped the community and businesses build their dreams. That is very meaningful.”

Jasmine Kwok
Guest at the Musical
The Sunday Times

SPARKS THE SERIES

Best Film
and Video

Asia-Pacific Excellence Awards

Gold Award
Digital
Marketing

Efma-Accenture 2017 Global Distribution & Marketing Innovation Awards

Top 10
YouTube Ads