digibank by DBS celebrates 5th anniversary with “Level Up Your Life” theme | Bahasa

Strengthening its position as the most complete digital bank with innovative personalised financial services

Indonesia, 23 Aug 2022 - digibank by DBS marked its fifth anniversary as it solidified its position as the most comprehensive provider of personalised digital services that allow customers to carry out their daily banking activities and build a secure future while still enjoying life. The anniversary event, which was also a celebration of digibank by DBS’ achievements, was highlighted by talk shows and performances featuring Big Alpha CEO Tirta Prayudha, Public Figure & Entrepreneur Cathy Sharon, Host & Lifestyle Enthusiast Melaney Ricardo, Stand Up Comedian Yudha Keling, and Musician RAN. The event was also attended by Director of Consumer Banking Group, PT Bank DBS Indonesia Rudy Tandjung and Head of Digital Banking, PT Bank DBS Indonesia Erline Diani.

Director of Consumer Banking Group at PT Bank DBS Indonesia Rudy Tandjung stated, "Through the innovation of the digibank by DBS application, we have been able to digitise nearly all of PT Bank DBS Indonesia's Consumer Banking Group’s customer transaction services. As of the second quarter of 2022, more than 80% of customers have been using the digibank by DBS application to conduct banking transactions and more than 75% of new customers open their accounts online through the digibank by DBS application. Interestingly, credit card usage rate among digibank customers is also three times higher than customers who do not use the app to apply for credit cards. Intuitive, smart and personalised digital banking services are a manifestation of our principle, 'Live more, Bank less’.

digibank by DBS is committed to innovation to ensure customer convenience and comfort. Product innovation includes a feature that allows approval of credit card and unsecured credit (Kredit Tanpa Agunan/KTA) applications within 60 seconds, the first and only one in Indonesia.

In addition, digibank by DBS also actively supports financial literacy programmes by encouraging customers to start investing, providing access to 150+ digital investment products with an initial investment of IDR100,000. The Wealth Democratisation campaign has received a pretty good response from customers with the penetration rate of investment products to the overall customer balances continuing to grow and has now reached 25%. Furthermore, digibank by DBS also focuses on developing ecosystem partnerships to provide financial services such as account opening, investment, credit cards, and loans. 

During the anniversary celebration, Erline Diani, Head of Digital Banking at PT Bank DBS Indonesia, said, "In line with the theme of the event, ‘Level Up Your Life’, we see that customers want to be empowered, insightful and confident in managing their finances. Besides continuing to run financial education programmes, one of the current focuses is providing intuitive services through the application of artificial intelligence and machine learning technology, as well as customised smart notification alerts to ensure that customers get the right information and seize opportunities at the right time.”

The series of events held to mark the fifth anniversary of digibank by DBS will be aired on the digibank Indonesia by DBS YouTube channel on 29 August 2022. digibank by DBS also presents various great offers, such as no-load mutual funds, an IDR5 million off deal, as well as a Buy 1 Get 1 deal and 0% interest installment plans of up to 24 months at selected merchants using digibank by DBS credit and debit cards. In addition, to support the daily activities of its customers, digibank by DBS also offers cashback of up to Rp50,000 to top up e-wallets such as GoPay, OVO and M-tix through the Bayar Beli feature.