DBS Hong Kong Redefines Wealth Management Experience for affluent customers in Hong Kong and Mainland China | 繁體

Hong Kong, 02 Feb 2024 - DBS Bank (Hong Kong) Limited today announced the opening of its new DBS Treasures Centre at 18 Queen’s Road Central. This world-class facility aims to provide a comprehensive suite of wealth management services and solutions to high-net-worth individuals and families in Hong Kong and Mainland China.

"We are excited to unveil our new 18 QRC DBS Treasures Centre, which underscores our commitment to continue delivering exceptional wealth management experiences to our high-net-worth customers. This state-of-the-art and purposeful branch allows us to extend advisory beyond wealth and beyond closed rooms,” said Ajay Mathur, Head of Consumer Banking Group and Wealth Management of DBS Hong Kong. “We have been putting our customers at the centre of everything we do, striving to offer them a simple and seamless banking experience by leveraging modern technology.

Mr. Mathur added, “The bold new banking experience offered at our new Wealth Management Centre along with our powerful digital and AI capabilities gives us the confidence to succeed. We are determined in the pursuit of our strategy of gaining share in the region’s growing affluence and reiterates our commitment to Hong Kong and the Mainland China.”

Maggie Yung, Head of Treasures and Distribution for Consumer Banking Group and Wealth Management of DBS Hong Kong, emphasized that banking industry is in a “phygital” era, where banks are merging their physical and digital channels, and DBS is strategically transforming the distribution model from traditional transactional services counters to becoming client experience centres.  

“At the new DBS Treasures Centre, we have reimagined our offerings with a prioritization to uplift our customers' journey. With our technology innovation, we ensure our customers seamless O2O experience, such as smart onboarding and smart appointment with smart check-in, and our upgraded facilities and digital capabilities, we enable our customers with borderless engagement. These endeavours exemplify our unwavering commitment to continue enhancing service excellence and exceeding customer expectations throughout their wealth management journey with DBS,” she added.

This reimagined DBS Treasures Centre is approximately 15,000 sq ft, features a modern and luxurious design and is strategically located at a prime location of Hong Kong’s central business district, providing convenient access for all customers.

DBS’ experienced team of wealth management professionals, with intelligent advisory tools, will be on hand to empower our clients to navigate the complexities of the market, seize opportunities, and achieve their financial aspirations.  

Furthermore, a more premium intelligent advisory experience is empowered by data and artificial intelligence technology which enables our relationship managers to offer personalized wealth advice to our customers. 

As a leading financial services group, we are confident in the growth opportunities in Hong Kong. The new branch reaffirms our dedication to Hong Kong and the mainland China, and our commitment to bring forward innovative solutions for all our customers.

The new 18 QRC DBS Treasures Centre features a modern and luxurious design.

At the new DBS Treasures Centre, we have reimagined our offerings with a prioritization to uplift our customers' journey.

DBS’ experienced team of wealth management professionals, with intelligent advisory tools, will be on hand to empower our clients to navigate the complexities of the market, seize opportunities, and achieve their financial aspirations.

DBS Bank senior management at the 18 QRC DBS Treasures Centre ribbon-cutting ceremony.

(From left to right)
Alfian Sharifuddin, Head of Technology & Operations, Hong Kong & Mainland China, DBS Bank (Hong Kong) Limited;
Ajay Mathur, Head of Consumer Banking Group and Wealth Management, DBS Bank (Hong Kong) Limited;
Sebastian Paredes, DBS Head of North Asia & Chief Executive Officer, DBS Bank (Hong Kong) Limited;
Sanjoy Sen, Group Head, Consumer Banking Group, DBS Bank Limited;
Maggie Yung, Head of Treasures & Distribution, Consumer Banking Group and Wealth Management, DBS Bank (Hong Kong) Limited

DBS Bank senior management at the 18 QRC DBS Treasures Centre opening ceremony.

(From left to right)
Maggie Yung, Head of Treasures & Distribution, Consumer Banking Group and Wealth Management, DBS Bank (Hong Kong) Limited;
Ajay Mathur, Head of Consumer Banking Group and Wealth Management, DBS Bank (Hong Kong) Limited;
Sebastian Paredes, DBS Head of North Asia & Chief Executive Officer, DBS Bank (Hong Kong) Limited;
Sanjoy Sen, Group Head, Consumer Banking Group, DBS Bank Limited;
Alfian Sharifuddin, Head of Technology & Operations, Hong Kong & Mainland China, DBS Bank (Hong Kong) Limited

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