DBS Eminent Card opens up Joyful World of online and overseas shopping offers | 繁體

Hong Kong, 18 May 2015 - At DBS Hong Kong, we are committed to making banking more joyful. Since debuting in 2013, DBS Eminent Card has been the credit card of choice for discerning and savvy consumers when shopping online and spending overseas. Starting from May 2015, a new DBS Eminent Card campaign kicks off with even more reasons to spend with the best credit card in town for shopping online and overseas.

Joyful spending with DBS Eminent Card
From now until 30 April 2016, a 6% rebate will be applied to online and overseas spending when using DBS Eminent Card. For travel-related online spending with HK Express, Hong Kong Airlines, Priceline HK and Zuji HK until 31 August 2015 via DBS Eminent Card, the rebate can be up to 10%. Apply for DBS Eminent Card now and enjoy a welcome offer of up to HK$1,000 (Relevant terms and conditions apply. Please visit www.dbs.com/hk/eminentcard for more information).

Celebrity crossover
In a breakthrough, Hong Kong’s superstar sensations, Joey Yung and Louis Koo, are co-starring in a landmark TV commercial espousing DBS Eminent Card. Joey Yung is an avid online shopper and Louis Koo is renowned for his travel escapades. The campaign spans broadcast, social media and digital mediums, with both online and offline advertising. Total campaign expenditure is “in the eight figures”.

Ken Chew, DBS Bank (Hong Kong) Limited’s Executive Director, Cards & Unsecured Lending, Consumer Banking Group & Wealth Management, said: “The campaign is designed to speak to the digital savvy customer, who is well-travelled and discerning. DBS Eminent Card is positioned as aspirational, with a customer experience that is seamless, innovative and joyful.”

DBS Credit Card Facebook page: https://www.facebook.com/DBSCreditCard

Photo Captions

Photo 1:  Joey Yung and Louis Koo check out their performances in the TV commercial with the director.

Photo 2: Joey Yung was all smiles during the TV commercial shooting.

Photo 3: Louis Koo showed off his playful side in his performance.

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About DBS
DBS - Living, Breathing Asia
DBS is a leading financial services group in Asia, with over 280 branches across 17 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named “Asia’s Best Bank” by The Banker, a member of the Financial Times group, and “Best Bank in Asia-Pacific” by Global Finance. The bank has also been named “Safest Bank in Asia” by Global Finance for six consecutive years from 2009 to 2014.

DBS provides a full range of services in consumer, SME and corporate banking activities across Asia. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. These market insights and regional connectivity have helped to drive the bank’s growth as it sets out to be the Asian bank of choice. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 21,000 staff, representing over 40 nationalities. For more information, please visit www.dbs.com.