DBIL teams up with Farah Khan for a new brand campaign

Reinforces the message ‘The right choice is right in front of you’, highlighting how trust and credibility simplify the decision of choosing a banking partner

Fronted by celebrated filmmaker and choreographer Farah Khan, the film follows her search for the perfect cast for her next big advertisement, guided by clear criteria: credibility, international recognition and inspiration. Her search leads her to India’s leading badminton stars, Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly and Gayatri Gopichand.

Known for their discipline, consistency and global achievements, the athletes naturally reflect the qualities Farah Khan is seeking. Their selection sharpens the film’s central idea: when decisions are guided by trust and a proven track record to navigate past every challenge, the right choice often becomes instinctively clear.

The campaign draws from DBS’ strong Singaporean heritage and its over three-decade presence in India. As Singapore’s largest bank and one that is consistently recognised as Asia’s Safest Bank^[1], DBS combines global standards with local understanding, credentials that sit at the heart of the film’s message.

Commenting on the campaign, Gaurav Rajput, Managing Director and Head, Group Marketing and Communications, DBS Bank India, said, “This campaign reflects how we approach banking at DBS Bank India. We combine the strength and global standards of Asia’s Safest Bank^[2] with deep local expertise in India to deliver experiences that customers can rely on. When trust and dependability are consistent, the choice of a banking partner feels effortless. This reassurance is central to our ‘Live More, Bank Less’ philosophy, which focuses on making banking simpler and more seamless for our customers.”

Created in partnership with Leo India, the film uses understated humour and relatable storytelling to stand out in the financial services category. Farah Khan brings her signature warmth and wit, while the badminton stars help the brand connect authentically with audiences.

The campaign will be amplified across television, out-of-home, social media, digital platforms and print, supported by internal engagement initiatives within DBS Bank India. It will be live across 14 key cities, including Mumbai, Delhi, Chennai, Bengaluru and Hyderabad.

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About DBS

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia, and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world. In 2025, CRISIL Ratings reaffirmed its ‘CRISIL AAA/Stable’ rating on the corporate credit facility of DBS Bank India Ltd (DBIL). The rating on the certificate of deposits programme was also reaffirmed at ‘CRISIL A1+’. 

Recognized for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney, and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 17 consecutive years from 2009 to 2025. DBS Bank India was recognized by CRISIL - Coalition Greenwich as the Best Bank for Corporate Banking and Best Bank for Corporate Cash Management in India in 2025. In the same year, Euromoney also named DBS Bank India the Best Digital Bank for SMEs in India.  As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. 

DBS Bank has been present in India for more than 30 years, opening its first office in Mumbai in 1994. DBS Bank India Limited is the first among the large foreign banks in India to start operating as a wholly owned, locally incorporated subsidiary of a leading global bank. As a trusted partner, DBS provides a range of banking services for large, medium, and small enterprises and individual consumers in India, focusing on a seamless customer experience that helps them ‘Live more, Bank less’. In November 2020, Lakshmi Vilas Bank was merged with DBS Bank India Limited. DBS Bank India is now present in ~350 locations in 19 Indian states. 

DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by supporting businesses for impact: enterprises with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping underserved communities with future-ready skills and helping them to build food resilience.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com.

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^[1] DBS has been named the “Safest Bank in Asia” award by Global Finance for 17 consecutive years from 2009 to 2025.

^[2] [2] DBS has been named the “Safest Bank in Asia” award by Global Finance for 17 consecutive years from 2009 to 2025.