Initiative is part of broader regional volunteerism effort as bank
seeks to be a force for good in the communities in which it operates

SINGAPORE, 31 July 2014 – Underlining the bank’s commitment to be a force for good in the communities which it operates in, close to 1000 DBS/POSB employees in Singapore came together in a three-day volunteer event to touch the lives of 500 senior citizens which began on Tuesday.

The three-day event, part of a larger volunteer movement by the bank named “People of Purpose”, comprises two components: home visitations by DBS/POSB employees to give household necessities to 300 seniors in the first two days and hosting another 200 seniors on an outing to the S.E.A. Aquarium at Resorts World Sentosa followed by lunch.

DBS/POSB worked with the Lions Befrienders Service Association, a voluntary welfare organisation, to identify this group of pioneers, most of whom live alone. These seniors are part of the growing number of elderly living alone in Singapore, which is expected to reach 83,000 by 2030 [1] .

DBS Singapore Country Head, Sim S Lim, said, “At DBS, we are of the view that we share a symbiotic relationship with the societies and communities which we operate in. We believe in being a force for good.

Celebrations will ring in soon as Singapore commemorates its 49th birthday, and these celebrations will be incomplete without touching the pioneer generation of this nation. The pioneer generation has persisted and persevered through difficult times and challenges. They have made selfless contributions that have placed us on a path of development and made Singapore what it is today. We are delighted to kickstart “People of Purpose” by reaching out first to the pioneer generation.”

The bank sees itself as being an integral member of the community and also supports the pioneer generation in other ways. Through POSB, the “People’s Bank”, the bank actively engages its older customers in a number of initiatives. For example, the bank’s Special Tuesdays programme gives recognition to older customers for their long-standing support of the bank. During the first three hours of business every Tuesday, POSB branches create a special counter for customers aged 50 and above, where snacks and refreshments are provided to the priority queue.

Under POSB’s Active Neighbours programme, the bank also hires seniors to work at their branches for up to two days per week to help their peers make banking transactions. This has a two-fold benefit: Seniors working for POSB are playing an active role in the community, and bank customers also enjoy having a peer to help them if needed.

DBS/POSB’s latest volunteerism effort is part of a larger initiative by the bank which will involve its key markets in the region. They are China, Hong Kong, India, Indonesia, Taiwan and Singapore. In July, close to 2,000 employees across the region are expected to participate in this annual event, reaching out to 1,000 beneficiaries. Apart from this, the bank also plans to conduct volunteer events every quarter in its six markets, which are intended to engage all its employees.

DBS’ support of the communities was reinforced in February this year, as the bank announced the launch of a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.

With the launch of DBS Foundation, the bank will scale up its support for communities in Asia, and make an even greater impact in addressing the region’s evolving social needs, which include nurturing the social entrepreneurship sector.

The establishment of the foundation underlines DBS’ commitment of giving back to the community in a sustained manner over the long term. Since 2012, the bank has provided over SGD 1.9 million in grants to 59 social enterprises in Asia. Of this, more than SGD550,000 has been to eight social enterprises in Singapore, including Adrenalin, A-changin, Bizlink and Billion Bricks. The funds have enabled these social enterprises to set up new businesses or expand existing ones so as to provide employment opportunities to the disadvantaged or marginalised. The bank has been active in supporting social enterprises because they resolve social issues through financially viable solutions, enabling them to sustain their efforts over the long term. DBS also remains the only bank to offer virtually free banking services to social enterprises in Singapore, Hong Kong, China, India, Indonesia and Taiwan.

 [1]  Ministry of Social and Family Development


About DBS
DBS - Living, Breathing Asia
DBS is a leading financial services group in Asia, with over 250 branches across 17 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named “Asia’s Best Bank” by The Banker, a member of the Financial Times group, and “Best Bank in Asia-Pacific” by Global Finance. The bank has also been named “Safest Bank in Asia” by Global Finance for five consecutive years from 2009 to 2013. DBS provides a full range of services in consumer, SME and corporate banking activities across Asia. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. These market insights and regional connectivity have helped to drive the bank’s growth as it sets out to be the Asian bank of choice. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way.
It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.
With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 19,000 staff, representing over 30 nationalities.  For more information, please visit  

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