A Professor of Marketing at the Institute of Rural Management, Anand (IRMA). She received her doctorate degree in management from Sardar Patel University, Gujarat. Preeti’s research interests include farmer producer companies, consumer behaviour, market selection strategies, subjective well- being and pro-poor market-led livelihood interventions. Dr. Preeti Priya is a B.Sc. (Agriculture) from BHU, Post Graduate Diploma in Rural Management from IRMA, PhD (Business Management).

Dr. Preeti Priya is an Independent Director on the Board of DBS Bank India Limited.