Our PRIDE! values shape the way we do business and work with each other: Purpose-driven, Relationship-led, Innovative, Decisive, Everything Fun! While modern technology has helped to transform the banking sector, we are ultimately still a people-driven business. As we continue to expand, our goal is to embed a set of firm values into the organisation so that we can develop a distinctive DBS performance culture with PRIDE!.
We Create Impact Beyond Banking
At DBS, we believe the impact we create goes beyond banking… because what we do touches real people, real businesses and real lives. We are committed to drive amazing solutions and experiences for our customers, to make banking joyful and create a more sustainable bank.
We Collaborate to Win for DBS
At DBS, we build long-lasting relationships and strong teams. We collaborate widely by working together to find better solutions. We build trust by being dependable and objective in how we deal with people.
We are Decisive and hold ourselves Accountable
People thrive here as they are given the freedom to decide, take ownership and make things happen. We make decisions based on data.
We Think, Act, Own
We recognise and celebrate the contribution and success of others. We are open-minded, empathetic and respectful of others. In doing so, we create a joyful work culture where people are energised about being part of a great team and can have fun together.
We Are Everything Fun!
At DBS, people are excited and energised about being part of a great team. We have fun and celebrate together!