DBS Hong Kong join hands with partners to champion silver economy and promote soft meal innovation
Hong Kong, 09 Jul 2025 - Echoing Hong Kong SAR Government’s recently announced 30 measures to support the silver economy through the “Working Group on Promoting Silver Economy”,
DBS Bank (Hong Kong)
Limited (“DBS Hong Kong”)
and
DBS Foundation (“DBSF”)
are proud to launch “
IMPACTable
”
(同桌同餐 星展隨行), an initiative that champions culinary potential of soft meals and dining innovation for an ageing society. IMPACTable is co-organised with DBS Foundation 2024 Grantee
The Project Futurus
and
Chung’s House under Tao Heung Group
, and fully supported by the
Hong Kong Council of Social Services
. The project demonstrates cross-sector collaboration to unlock new business opportunities that supports seniors in living with dignity.
(From left)
Chris Chung, Director of Operations of Tao Heung Group;
Betty Lam, Managing Director and Head of Human Resources, DBS Hong Kong;
Ho Kai Ming, JP, Under Secretary for Labour and Welfare of HKSAR Government
; Cheuk Wing-hing, GBS, JP, Deputy Chief Secretary for Administration, HKSAR Government; Ong Siew Gay, Consul General of the Republic of Singapore in Hong Kong;
Jessica Tam, Business Director of HKCSS;
Alphae Chen, Managing Director, Head of Group Strategic Marketing & Communications, DBS Hong Kong
;
Queenie Man,
Founde
r and
CEO
of The Project Futurus
.
As part of DBS’ broader commitment to supporting the silver economy, IMPACTable demonstrates the bank’s strategic approach on fostering inclusive dining experiences that empower seniors to stay socially connected and nutritionally supported. IMPACTable features a curated tasting of nine sophisticated and nutritious soft meal dishes, jointly developed by The Project Futurus and Chung’s House, which complies with the International Dysphagia Diet Standardisation Initiative (IDDSI).
Cheuk Wing-hing, GBS, JP, Deputy Chief Secretary for Administration, HKSAR Government
officiated at the event. He said, “Developing the silver economy is not only about the well-being of the elderly, but also benefits businesses by expanding markets and promoting sustainable social development. We need active collaboration and action from all sectors of society to maximise the impact of the silver economy. I look forward to various sectors rolling out measures to benefit the silver-haired group, seizing the opportunities brought by the silver economy, and collectively working to enhance the quality of life for the elderly and drive Hong Kong's economic growth.”
“Thanks to the DBS Foundation, the industry leaders present, and all participants for taking concrete actions to raise the awareness of soft meals, creating business opportunities in the silver market. I am also pleased to see that, under the guidance and promotion of the Working Group on Promoting Silver Economy, businesses have been introducing elderly-friendly dining options and discounts tailored to the needs of our silver-haired seniors. The Working Group also collaborated with various organisations to organise a series of promotional activities to widely spread the concept of soft meals in the community.”
Ho Kai Ming, JP, Under Secretary for Labour and Welfare, HKSAR Government
emphasised, “Caring for the well-being of our elderly, especially those with swallowing difficulties and their carers, is a shared responsibility. As Hong Kong’s population continues to age, we must work together across sectors to build a more compassionate and inclusive community. I commend initiatives like soft meal development, which offer practical, dignified support to underprivileged seniors and their families.”
Grace Chan, Chief Executive of The Hong Kong Council of Social Services
, said, “To expand the care food ecosystem, we need more support from the business sector to continuously launch a wider variety of care food. The support from DBS Bank today, along with the participation of Chung’s House and The Project Futurus, is highly significant for us. With an increasing number of restaurants expressing interest in joining the ‘care food’ movement, we will be launching a brand new ‘Care Food Restaurant Program’ in the second half of the year. We encourage restaurants to adopt our ‘Care Food Standard Guidelines’ in order to join this Program.”
Alphae Chen
,
Managing Director,
Head of Group Strategic Marketing & Communications, DBS Hong Kong
,
said, “DBS Hong Kong fully supports the Hong Kong SAR Government’s efforts to boosting the silver economy. Through DBS Foundation, we are dedicated to supporting visionary social enterprises, like The Project Futurus, which promotes practical and people-focused soft meal solutions that empowers seniors to live with dignity. As a purpose-driven bank, DBS Hong Kong upskills staff and rehires retirees to help seniors navigate digital banking. This ‘silver supports silver’ model reflects our commitment to social inclusion and be customer-centric.”
The event also features a fireside chat with
Ho Kai Ming, JP, Under Secretary for Labour and Welfare of HKSAR Government, Jessica Tam, Business Director of HKCSS;
Chris Chung, Director of Operations of Tao Heung Group; Queenie Man, Founder and CEO of The Project Futurus
; and
Kenneth Wong,
CEO and Co-Founder of Evercare
– one of this year’s DBS Foundation Impact Beyond Award winners from Hong Kong, to share insights into inclusive food innovation and community-based elderly care solutions. Queenie and Kenneth will also share how they are supported by DBS Foundation to grow their business and create social impact.
Many cities around the world are facing an ageing population and Hong Kong is no exception. The Census and Statistics Department predicts that by 2043, more than one in every three Hong Kong residents will be an elderly person. The “Working Group on Promoting Silver Economy” has proposed 30 measures in five areas, namely: boosting “silver consumption”, developing “silver industry”, promoting “quality assurance of silver products”, enhancing “silver financial and security arrangements”, and unleashing “silver productivity”. This plentiful and practical series of measures involves collaboration across government, community and business sectors.
To further support social inclusion and promote sustainable development and impact-driven solutions, DBS Hong Kong will launch a new promotional campaign “DBS Credit Card ‘Foodie’s Goodies’ Rewards” in August, as part of the “DBS Culinary Delights” signature program. This credit card promotion will fully support the theme of inclusive dining experiences. All the DBS Credit Cardholders can collect dining stamps and exclusive privileges at designated restaurants, among which the cardholders can enjoy swallowing-friendly soft meal menus at designated restaurants, allowing family members of all ages to dine together and savor delightful cuisine in Hong Kong.
IMPACTable features a curated tasting of nine sophisticated and nutritious soft meal dishes, jointly developed by
The
Project Futurus and Chung’s House, which complies with the International Dysphagia Diet Standardisation Initiative (IDDSI).
[END]
About DBS
DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.
Recognised for its global leadership, DBS has been named “
World’s Best Bank
” by Global Finance, “
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” by Euromoney and “
Global Bank of the Year
” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “
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” by The Banker. In addition, DBS has been accorded the “
Safest Bank in Asia
“ award by Global Finance for 16 consecutive years from 2009 to 2024.
DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by supporting social enterprises: businesses with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping communities with future-ready skills and building food resilience.
With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit
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.
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