The everyday has to be fast and simple. Making a transfer to your mum should not be a wondrous journey of discovery. So we redesigned the digibank mobile app.
The redesigned ‘Digibank App’ - Our core banking application — Download here
Seventeen million peeks a month
‘Did I get my salary?’
‘Has my student loan payment gone through?’
It feels good to peek at your balance ‘just to make sure.’
Peek balance is one of our most popular features. But it wasn’t always so. In fact, in the beginning, no one liked it — our users or our stakeholders. But the user behaviour we had observed told a different story.
So we kept at it. And it worked out.
“Peek balance is a useful little design solution that nobody thought they wanted.”
Head of Design, Consumer Banking Group
A genius way to travel
What you need from a bank when you travel and what you need when
you’re at home are two different things. Travel mode is like flight
mode, but you don’t turn it off when you leave the plane.
We think Travel Mode is a rather genius way to travel. But don’t take our word for it. Try it.
The ‘Travel Mode’ feature was recently shipped as a part of our core banking app.
“Travel mode is one of our first initiatives towards intelligent banking — we want to evolve from utility to being more predictive and anticipatory”
Growing your money
Designing the new iWealth app was a bit like trying to redirect
traffic in Jakarta on Christmas Eve—an overwhelming amount of
information to take in and organise. We focused on navigation and
language to make it easy for all of us non-bankers to find our way
We allow ourselves to be a little bit proud of the result.
The ‘Travel-mode’ feature was recently shipped as a part of our core banking app.
“We want iWealth to be more than just a trading platform. We want to give our users ideas, personalised research and insights, to create a whole ecosystem of experience. To do that, we need to deeply understand their habits, be in their shoes, be the trader ourselves”
Taming a giant — that’s what it feels like. We have a complex product ecosystem spanning six countries, a large tech team and a dizzying array of financial services rules and regulations to deal with. If you can handle DBS Digital Design System, you can do anything.
Our design principles
Because ambiguity is the
enemy of good user experience.
Innovative and impactful products that people really
want and need.
Inject emotion to
go from transactional to magical
Because we humans are
emotional beings and money is an emotional topic.
An emotional bond with our customers.
Be upfront & transparent
Because it's the right thing to do.
Do the hard
work to make it
Because there is no silver bullet for simple. It’s all just
Experiences that feel effortless.
and pay attention to detail
Because our design is not what’s on Sketch. It’s what gets shipped.
Better products for our customers. Inspiration for other designers.