DBS named most valuable brand in Singapore
More than triples brand value to USD 4.42 billion in the last six years
According to Brand Finance, DBS has extended its lead over second-placed Singapore Airlines by 50% to USD 1.48 billion. The bank’s overall brand value has more than tripled in the past six years, rising from USD 1.36 billion in 2009 to its current value of USD 4.42 billion.
Said Samir Dixit, Managing Director of Brand Finance Asia Pacific, “DBS continues to dominate the top position in Singapore with strong brand strength and brand value growth. It is one of only two brands in Singapore with a ‘AAA’ brand rating. Their dominance can be further demonstrated by their over 11% contribution to the total value of the Top 100 Singapore brands. DBS’ brand value is nearly double of any other ASEAN bank brand which further illustrates their regional and global competiveness as a brand.”
Karen Ngui, Managing Director and Head of Group Strategic Marketing & Communications at DBS said, “DBS is privileged to have played a key role in the development of Singapore over the years, and we are honoured to be recognised as Singapore’s most valuable brand yet again. All across the bank, we have sought to leverage advancements in technology to simplify the banking experience and deliver banking in more innovative, customer-centric ways. We are encouraged that in the last six years, our brand value has tripled to USD 4.42 billion and we continue to be recognised as Asia's safest bank.”
London-based Brand Finance is an independent brand strategy and valuation consultancy. The Singapore Top 100 Brands report is published annually and incorporates data from all listed companies. Each brand is accorded a brand rating: a benchmarking study of the strength, risk and future potential of a brand relative to its competitor set; and a brand value, which is a summary measure of the financial strength of the brand.
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About DBS
DBS - Living, Breathing Asia
DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named “Asia’s Best Bank” by The Banker, a member of the Financial Times group, and “Best Bank in Asia-Pacific” by Global Finance. The bank has also been named “Safest Bank in Asia” by Global Finance for seven consecutive years from 2009 to 2015.
DBS provides a full range of services in consumer, SME and corporate banking activities across Asia. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. These market insights and regional connectivity have helped to drive the bank’s growth as it sets out to be the Asian bank of choice. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.
With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 21,000 staff, representing over 40 nationalities. For more information, please visit www.dbs.com.