DBS is ASEAN’s top bank brand for sixth consecutive year

Singapore.02 Feb 2018

Bank is amongst top 40 financial brands in the world; jumps 12 spots to No. 40 in 2018

Singapore, 02 Feb 2018 - DBS Bank ranks first in the list of Most Valuable Bank Brands in ASEAN for the sixth consecutive year. The bank is also among the top 40 global financial brands in the world, according to the ‘Brand Finance Top 500 Most Valuable Bank Brands 2018’ report. Ranked 40, DBS has jumped 12 spots from the previous year. The bank’s brand value is now USD 6.49 billion, a significant increase from USD 5.4 billion last year.

Said Samir Dixit, Managing Director of Brand Finance Asia Pacific, “DBS keeps the Singapore flag flying high, and has come a long way the past five years. Its most significant achievement to date would be breaking into the top 40 global ranking, with a brand value of over USD 6.49 billion.”

This is the first time an ASEAN bank has made it to the top 40 ranking, and also the first ASEAN bank to cross the USD 6 billion brand value mark.

“DBS has been growing steadily over the past three years and its brand strength rating of AAA- clearly demonstrates that their brand drives the business success,” said Dixit. In Singapore, DBS is the only bank with a AAA- brand strength rating.

Said Karen Ngui, Head of Group Strategic Marketing and Communications at DBS Bank, “At DBS, we set out to embrace digitalisation and reimagine banking a few years ago and it is heartening to see how this has significantly increased the value of our brand to USD 6.49 billion. As the bank turns 50 this year, being recognised as the first bank in ASEAN to break into the global top 40 banking brand rankings is indeed a special honour. This spurs us on to continue on our journey to make banking simple, effortless and seamlessly integrated into today’s digital lifestyles.”

Brand Finance Banking 500 is an annual study conducted by Brand Finance, the world’s leading brand valuation consultancy, and published in ‘The Banker’ magazine. In the study, the world’s biggest banks are ranked by their brand value, with the results reflecting industry trends and indicating future developments.

About DBS
DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings, is among the highest in the world.

DBS is at the forefront of leveraging digital technology to shape the future of banking, and has been named “World’s Best Digital Bank” by Euromoney. The bank has also been recognised for its leadership in the region, having been named “Asia’s Best Bank” by several publications including The Banker, Global Finance, IFR Asia and Euromoney since 2012. In addition, the bank has been named “Safest Bank in Asia” by Global Finance for nine consecutive years from 2009 to 2017.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of its 23,000 staff, representing over 40 nationalities. For more information, please visit www.dbs.com.