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DBS adds to 50th anniversary gifts; offers free WIFI on selected buses


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DBS 50th anniversary gifts so far include bumper dividends to shareholders, special customer promotions, a one-time cash gift for staff and 50 community projects across the region

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SINGAPORE,09 July 2018 -

To commemorate and celebrate its 50th anniversary, commuters on DBS-branded SBS Transit buses[1] will get to enjoy free WIFI from now till mid-September.



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The free WIFI will be available on 16 DBS-branded buses that ply commercial and central business districts and also all major heartland neighbourhoods. The pan-island and heartland routes were picked by popularity and the availability of WIFI-enabled buses.

Karen Ngui, Managing Director and Head of Group Strategic Marketing and Communications at DBS said, “We hope that our small gesture of free WIFI will be something that allows commuters to celebrate our 50th anniversary with us and stay freely connected on their commute.”

Tapping into the free WIFI is easy. All commuters on the 16 DBS-branded buses have to do is to access the WIFI settings on their mobile devices and select ‘LiveMoreWithDBS”. No password is required.

This announcement comes on the back of special “50-themed” promotions such as deals that provide 50% discounts, or SGD 50 cash gifts to thank customers for their support. In April, the bank launched the DBS “Win the Suite Life” promotion which will award an unprecedented 50 Singapore Airlines Suites class round-trip tickets to New York, London, Paris, Sydney or Shanghai to customers. Further details on these promotions are available at go.dbs.com/DBS50.

In May, DBS shareholders were rewarded when the bank paid out a special dividend of 50 cents per share as a one-time return of the capital buffers that had been built up and to mark DBS’ 50th anniversary of DBS. This was in addition to the pay-out of 60 cents per share for the final dividend of 2017, which brought the full-year ordinary dividend to 93 cents per share, an increase of 55% over the previous year.

DBS also expressed its gratitude to its 26,000 employees who have been integral to the bank’s journey and success by gifting SGD 500 to each of them at a “Golden Jubilee” employee townhall held at the Victoria Theatre on Friday, 6 July.

To give back to the community DBS employees across the region will also be participating in 50 volunteer initiatives in the bank’s birthday month of July. In addition, employees had also actively mentored 50 social enterprises across its six key markets last year.

Suggested image caption:
A commuter logs onto the ‘LiveMoreWithDBS’ network to enjoy free WIFI
[1] Bus routes - 196, 174, 168, 163, 153, 132, 107, 87, 86, 81, 58, 39, 30, 21, 13, 8

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About DBS
DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.

DBS is at the forefront of leveraging digital technology to shape the future of banking, and has been named “World’s Best Digital Bank” by Euromoney. The bank has also been recognised for its leadership in the region, having been named “Asia’s Best Bank” by several publications including The Banker, Global Finance, IFR Asia and Euromoney since 2012. In addition, the bank has been named “Safest Bank in Asia” by Global Finance for nine consecutive years from 2009 to 2017.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of its 26,000 staff, representing over 40 nationalities. For more information, please visit www.dbs.com.

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