At Group Strategic Marketing &
Communications (GSMC), we're not just
telling the DBS story; we're writing its
future. We craft award-winning
campaigns, build impactful media
relations and create engaging content
and experiences that resonate with
millions.
Our diverse team of specialists –
spanning brand, marketing,
communications, UX, data and technology
– drives the brand strategies that have
propelled DBS to become Brand Finance’s
most valuable bank brand in Singapore
since 2013 and Southeast Asia’s most
valuable bank brand since 2007.
