Through the POSB National Savings Drive and DBS/POSB digiWealth – a holistic wealth management platform embedded within digibank – we are paving the way for financial empowerment in this digital age. From the cherished clink of piggy banks to the strategic growth of investment portfolios, DBS is committed to nurturing financial security across all ages as we leverage the latest technologies in the industry.

Read on to discover how we're driving good financial habits in children and equipping adults with the tools to confidently grow and manage their wealth, ensuring a brighter, more secure tomorrow for every Singaporean.

POSB National Savings Drive – instilling good money habits in kids via Smart Buddy and financial literacy lessons

For over a century, POSB has served generations of Singaporeans as Singapore's largest and oldest local bank. In 1969, we launched the iconic National School Savings Campaign, encouraging young students to cultivate the habit of saving.

• 1877: POSB was established to provide basic banking facilities for the masses, especially the working class and lower-income groups who had limited access to banks.
• 1969: Launched the National School Savings Campaign, which reached peak participation of 100% in primary schools by 1971.
• 1996: Rolled out the 'First Account' programme for newborns to encourage parents to start savings for their children from birth. By 1998, the initiative was expanded nationwide, every primary one student automatically received a POSB bank account credited with SGD 1.
• 2017: Launched an enhanced stamp savings programme featuring Smart Buddy, the world's first in-school savings and payments wearable. With this nifty device, students learned to save and spend wisely by digitally tracking their habits.

Remaining true to our mission, POSB continues to nurture the next generation of savers through technological innovation and a national financial literacy programme.

• 2024: Renewed push to encourage saving habits in school through new national savings drive aimed to help more than 150,000 students collectively save additional SGD 35 million by 2026. To help students save, POSB committed to expand its financial literacy outreach programme to cover at least 100 MOE-run primary and pre-schools and run various savings initiatives.
• 2025: Surpassed the halfway mark of its 'additional savings' target, bolstered by the full rollout of the Smart Buddy digital savings and payments infrastructure across participating junior colleges / Millennia Institute, secondary and primary schools in Singapore. Students also received newly enhanced wearables with built-in stress management features, and will undergo an updated financial literacy curriculum.

What's next for the POSB National Savings Drive?

As we continue our mission to raise the next generation of savers in Singapore, the community can look forward to "Chores" – a new feature on Smart Buddy that helps children to link the idea of responsibilities to savings by completing daily tasks that will earn them rewards. This builds on the tradition of helping young children to "learn by doing" and become smart savers.

Learn more about the POSB National Savings Drive.

Empowering customers to grow their wealth with confidence through digiWealth

DBS digiWealth is designed to empower individuals in managing and growing their wealth with confidence. Integrated seamlessly within the DBS/POSB digibank app, it offers a comprehensive suite of features, leveraging cutting-edge financial technology to consolidate financial information and provide tools for informed decision-making across investments, insurance, retirement planning, and net worth tracking.

Key features of digiWealth:

1. Holistic financial overview & net worth tracking
   digiWealth aggregates all customers' financial data from various sources (banks, CPF, IRAS, etc.) into a single view, enabling comprehensive net worth tracking and financial planning through SGFinDex.
2. Smart investment solutions
   Customers can access expert-curated investment options and track daily price movements, with capabilities including Online Crypto Trading, Regular Savings Plans, Singapore Savings Bonds, and Online Foreign Exchange.
3. Comprehensive insurance planning
   The platform helps assess customers' protection needs based on their profile and offers suitable insurance solutions for all life stages.
4. Retirement planning
   Customers can plan effectively for retirement by calculating projected expenses and monitoring their progress towards financial goals.
5. Personalised advice and support
   Customers can benefit from in-app guidance complemented by personalised advice from dedicated Wealth Planning Managers for deeper financial conversations.
6. Investment Objective Settings (IOS) and Investment Knowledge & Experience (IKE) Renewals
   Eligible customers can conveniently renew their IOS and IKE online via digiWealth to keep their investment profiles up to date.
7. Accredited Investor declaration
   Eligible customers can declare or renew their Accredited Investor status online, with automated Net Financial Assets calculation.
8. Dormancy Uplift
   Wealth customers can easily reactivate inactive or dormant portfolios directly through the digiWealth platform.
9. ESG Ratings
   digiWealth incorporates ESG ratings at both portfolio and asset levels to raise awareness of the impact of customers' investments.

What's next for digiWealth?

DBS is continuously enhancing digiWealth, embedding new fintech capabilities. Upcoming developments include leveraging AI to further enhance customer engagement, improve the self-directed experience, and empower every customer to take decisive action in growing and protecting their wealth.

digiWealth is a core component in our vision to strengthen value propositions and empower customers to live more and bank less in an increasingly digital world.

Learn more about digiWealth.