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DBS recognises the value of enduring relationships; understanding customers’ lifestyles enables us to constantly innovate to better meet their needs and strengthen relationships further.

We are the first bank to offer a 14-day cooling off period for customers who are buying investment products, and the first to offer a flat 1% rate for all unit trust purchases; simple ideas that make sense to our customers.

DBS introduced LiveFresh, the first credit card in Singapore to offer Visa payment, Visa payWave and EZ-Link services on a single card, offering the speed and convenience of contactless payment.
  POSB and The Council for Third Age (C3A) teamed up to address the financial needs of baby boomers and older Singaporeans, kicking off with three initiatives: POSB Active Neighbours Programme, Financial Literacy for Seniors and Ageing has its Privileges.

DBS launched DBS xDDA, an industry-first initiative which will simplify and speed up GIRO applications for customers.

DBS China issued its first RMB debit card, which allows customers to withdraw cash from DBS ATMs in China, Hong Kong and Singapore at no cost.