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HONG KONG,15 March 2017 -

DBS Hong Kong today announced the launch of smart and exciting new features with unlimited cash rebates and unrivalled welcome rewards for DBS Eminent cardholders.

The popular use of cash rebates is supported by a 2016 Nielsen Consumer Research survey finding that cash rebates are the most preferred card feature. As such, starting today, DBS Eminent cardholders can immediately enjoy cash rebates without any caps with their first purchase. The cash rebate is 1% on local retail spending and 2% on overseas or online spending in foreign currencies. Cardholders can easily redeem their DBS$ for cash rebates or other kinds of rewards without expiry based on their choice of DBS$ Reward Scheme.

Reflecting DBS’ commitment of “Making banking joyful”, DBS Eminent Card is also doing away with complex programme mechanics and spending requirements that usually accompany credit card promotions. Instead, cardholders can simply and directly enjoy DBS Eminent Card’s unlimited cash rebates hassle-free.

As part of the launch, DBS Hong Kong is rolling out a DBS Eminent Card campaign featuring actor and standup comedian Dayo Wong Chi-wah and other key opinion leaders. Dayo Wong Chi-wah’s pioneering and popular brand of classy and smart humour speaks to the appeal of DBS Eminent Card, and can be seen in a TVC and across traditional and digital media.

Successfully apply for a DBS Eminent Card to enjoy cash reward of up to HK$1,000.

For further details, please visit go.dbs.com/hk-eminentcard-en.

For TVC please visit: https://drive.google.com/open?id=0B3byZadEchk2V3V2enFkZjZxVHM

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About DBS
DBS - Living, Breathing Asia
DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings, is among the highest in the world.

DBS is at the forefront of leveraging digital technology to shape the future of banking, and has been named “World’s Best Digital Bank” by Euromoney. The bank has also been recognised for its leadership in the region, having been named “Asia’s Best Bank” by several publications including The Banker, Global Finance, IFR Asia and Euromoney since 2012. In addition, the bank has been named “Safest Bank in Asia” by Global Finance for eight consecutive years from 2009 to 2016.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 22,000 staff, representing over 40 nationalities. For more information, please visit www.dbs.com.

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