DBS Hong Kong launches the Live Fresh credit card for digitally savvy millennials, and enhances the credit card experience with the Card+ platform


HONG KONG,28 January 2021 -

DBS Hong Kong today launched the Live Fresh credit card that has been designed with the needs of the millennials in mind, offering highly personalised rewards and flexible payment holiday with no extra charges.

Welcomed globally at all merchants accepting Mastercard cards, the new, reliable and convenient payment option offers discerning millennials a host of flexible spending options and rewards, including:

  • Flexi Shopping: cardholders can pick any 10 purchases each year, to stagger their repayments in six instalments monthly, with no extra charges
  • Up to 90-day interest-free repayment period for all online purchases, travel-related products and services, as well as on purchases made overseas 5% cash rebate on spending category of customers’ own choice, which can be changed every month
  • Unlimited 1% cash back on online overseas spending.
  • New customers can enjoy up to HK$1,000 Cash Rebate as Welcome Offer on or before 31 March 2021

What’s more, Live Fresh and other DBS credit cardholders can access and manage their personalised credit card and loan services at any time with the easy-to-use Card+ mobile app - so they always remain in total control of their finances, payments and rewards. With this innovative Card+, DBS credit cardholders can:

  • Apply for a new credit card, add to a mobile wallet, and use instantly
  • Quick access to credit card information, reward privileges and personal loans
  • Change credit and spending limits with just a few swipes
  • Apply for personal loans and get instant approval in just minutes (coming soon for new customers) and get instant cash disbursed to any bank account

Ajay Mathur, Managing Director and Head of Consumer Banking Group and Wealth Management at DBS Hong Kong, said that Card+ defines and reshapes customer experience that’s intelligent, intuitive and invisible so that customers can enjoy a truly effortless digital experience, and this is DBS digibanking.

“Live Fresh, with its flexible spending options and rewards, makes it the go-to credit card for young adults,” Mr Mathur said. “With the enhanced features of Card+, customers can immediately get their hands on a DBS credit card, or instant cash and credit, to enjoy personalised rewards and much more.”

Helena Chen, Managing Director, Hong Kong and Macau, Mastercard added that Mastercard is delighted to partner with DBS to bring young people a cutting-edge payment option with a range of additional benefits and rewards.

“Mastercard recognises there is a growing need for electronic payment alongside evolving digitalised lifestyles,” she said. “Through the launch of the DBS Live Fresh credit card, Mastercard stays true to its mission of constantly creating safe and secure payment solutions to ensure that every cardholder and every payment is protected.”

Photo Caption

Ajay Mathur, Managing Director and Head of Consumer Banking Group and Wealth Management of DBS Hong Kong (left) and Bernard Chan, Executive Director, Head of Cards and Unsecured Lending, Consumer Banking Group and Wealth Management of DBS Hong Kong (right) announce the launch of DBS Live Fresh credit card and Card+ platform.



About DBS

DBS is a leading financial services group in Asia with a presence in 18 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named “World’s Best Bank” by Euromoney, “Global Bank of the Year” by The Banker and “Best Bank in the World” by Global Finance. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 12 consecutive years from 2009 to 2020.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 29,000 staff, representing over 40 nationalities. For more information, please visit

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