DBS named Singapore’s most valuable brand for seventh consecutive year

Singapore.31 Jul 2019

Brand value rises 39% to USD 9.03 billion

Singapore, 31 Jul 2019 - DBS Bank has been named Singapore’s Most Valuable Brand for the seventh year in a row, with its brand value rising 39% to USD 9.03 billion, according to Brand Finance’s 2019 “Top 100 Singapore Brands” report. The bank’s brand rating was also upgraded to AAA, from AAA- in 2018, making it one of just five brands in the country to receive the triple-A rating.

Karen Ngui, Head of Group Strategic Marketing & Communications, DBS Bank said, “Holding the title of Singapore’s Most Valuable Brand for seven years running is an honour and a privilege. This distinction adds to our recent recognition as the first bank in the world to concurrently hold three of the most prestigious global best bank awards at the same time. Our accolades speak to the focus we have placed on reimagining banking, while also inspiring us to look beyond our role as a bank, driving change to ensure a sustainable future and to create a better world.”

Earlier this month, DBS was named ‘World’s Best Bank’ by leading global financial publication Euromoney in its 2019 Awards for Excellence. The bank also won Global Finance’s ‘Best Bank in the World’ and The Banker’s ‘Bank of the Year – Global’ in August and November 2018, respectively, making it the first bank in the world to concurrently hold all three titles.

This year, DBS was also ranked ASEAN’s most valuable brand for the seventh consecutive year[1].

Samir Dixit, Managing Director of Brand Finance Asia Pacific said, ““New technological developments will have perhaps the fastest application opportunities for the services sector and within that the banks. Retail revenues will be under constant pressure and present a threat to banks going forward, and it will become a way of doing business. DBS has a head start over others in the region due to their early focus on digital platforms and design thinking, putting them in good stead to address new challenges that may arise in the coming years.”

London-based Brand Finance is an independent brand strategy and valuation consultancy. The Singapore Top 100 Brands report is published annually and incorporates data from all listed companies. Each brand is accorded a brand rating: a benchmarking study of the strength, risk and future potential of a brand relative to its competitor set; and a brand value, which is a summary measure of the financial strength of the brand.

[1] https://www.dbs.com/newsroom/DBS_named_Aseans_most_valuable_bank_brand_for_seventh_consecutive_year


About DBS
DBS is a leading financial services group in Asia with a presence in 18 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world. 

Recognised for its global leadership, DBS has been named “World’s Best Bank” by Euromoney, “Global Bank of the Year” by The Banker and “Best Bank in the World” by Global Finance. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for ten consecutive years from 2009 to 2018.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 27,000 staff, representing over 40 nationalities. For more information, please visit www.dbs.com.