With a clear focus on Asia, DBS continues to grow stronger as we expand in this exciting region. We know that this would not be possible without our most valuable asset – our people. Their drive and determination have enabled us to seize opportunities in a new Asia, bringing us to where we are today. This is why at DBS we take special care to nurture, develop and empower our people to unleash their potential to lead in business and in the community.
We are an organisation that lives by our corporate values, putting what’s best for the community at the heart of what we do. This commitment extends to the way we do business, where our goal is to build relationships with our customers such that they have trust in us to do what’s right for them. This includes making sure that we only sell products that are suitable for our customers, keeping them fully informed through open, honest communication, and being responsive to their issues.
We are committed to becoming more open and transparent with our customers. We have strengthened processes and training in our investment sales area and extended fair dealing principles to numerous initiatives. For example, our unit trust advertising campaign broke out of the mould of conventional product advertising as it had no fine print. we are the first to introduce Singapore’s first internet banking guarantee whereby customers are automatically protected against unauthorised transactions on their internet banking accounts.
We are also committed to conducting our business in an honest and ethical manner, without the use of corrupt practices or acts of bribery, corrupt or illicit practices. At DBS, we take a zero-tolerance approach towards bribery and corruption. We have adopted a staff code of conduct to support these objectives. The staff code of conduct sets out the principles and standards of behaviour that we expect of all our staff when representing the firm. No rulebook can anticipate every situation, and we rely on our people in DBS to exercise good judgment for our collective success.
If you feel that any of our employees have breached this code, we would like to know about it. You may contact our investigations department via a feedback form. All genuine reports will be treated with the utmost confidentiality.
We recognise that this is a long term journey to transform all of our processes and practices; and importantly our culture. As Singapore’s largest bank and a leading bank in Asia, we are committed to setting the standard in this area.