DBS Hong Kong revolutionises credit card instant gratification

In a world of instant gratification, DBS Bank (Hong Kong) is elevating the customer experience to a whole new level, with the launch of a revolutionary way for new customers to instantly get their hands on a DBS credit card, and immediately start enjoying it from the comfort and convenience of their mobile phone.

 This first-in-market solution leverages FinTech innovation to simplify the credit card application and approval process to a matter of minutes via the award-winning DBS Omni app, and eliminates the hassle of submitting documents, as only the Hong Kong identity card is needed. Through instant in-app provisioning, the credit card is seamlessly integrated with popular mobile wallets, such as Google Pay (first time in Hong Kong), so that customers can start enjoying fabulous offers straight away.

DBS Bank (Hong Kong) CEO Sebastian Paredes said, “As FinTech innovation continues to drive a fundamental shift in the financial services operating model, we are constantly redefining the customer journey with game-changing technology that successfully transforms how people access financial services at scale.”

Ajay Mathur, Managing Director and Head of Consumer Banking Group and Wealth Management, Hong Kong, at DBS Bank (Hong Kong), said, “We believe our latest first-in-market solution totally transforms the end-to-end credit card customer experience, and will help spearhead our successful efforts to truly make banking joyful and enable our customers to ‘live more, bank less’.”

In Hong Kong, DBS, which was recently crowned Best Bank in the World by Global Finance and is a two-time winner of Euromoney’s World’s Best Digital Bank award, is pioneering efforts to transform the way banks serve, engage and interact with customers through FinTech innovation.

Instant in-app provisioning process

Photo Captions 

Photo 1 Ajay Mathur, Managing Director and Head of Consumer Banking Group and Wealth Management, Hong Kong, at DBS Bank (Hong Kong), said, “We believe our latest first-in-market solution totally transforms the end-to-end credit card customer experience, and will help spearhead our successful efforts to truly make banking joyful and enable our customers to ‘live more, bank less’.”

Photo 2 (from the left) Ajay Mathur and Bernard Chan, Head of Cards and Unsecured Lending at DBS Bank (Hong Kong), officiated the launch ceremony.

Photo 3 Bernard Chan demonstrated the first-in-market innovation which simplified the credit card application and approval process to a matter of minutes.

Photo 4 (from the left) Julie Chiu, Head of Marketing and Communications of Consumer Banking Group and Wealth Management at DBS Bank (Hong Kong), joined Ajay and Bernard on stage at the press conference.

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About DBS

DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named “Best Bank in the World” by Global Finance. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for ten consecutive years from 2009 to 2018.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 26,000 staff, representing over 40 nationalities. For more information, please visit www.dbs.com.