POSB #HuntYourZodiac goes island-wide this Chinese New Year (CNY)
Singapore, 04 Feb 2021 - Fire up those smartphones as the Zodiac hunt is back, and it will be island-wide this Chinese New Year (CNY)! From 10 to 14 February (“game period”), DBS/POSB customers will be able to play POSB #HuntYourZodiac, an interactive virtual mobile game that integrates location-based technology, from wherever they are in Singapore.
Artist impression of POSB #HuntYourZodiac
Players will be able to embark on an exciting virtual hunt for 60 Chinese zodiac animals
[1]
scattered across more than 34,000 locations (“Gates of Fortune”) all around Singapore, while navigating numerous challenges and dealing with cheeky escaping zodiacs along the way. Players who successfully capture zodiac animals stand to win “Angbaos” totalling SGD 150,000, and receive specialised horoscope predictions based on the zodiac animals and elements corresponding to their birth year.
To boost their chances of capturing these zodiac animals, players just need to transact via their DBS PayLah! app at merchants/stores
[2]
during the game period. Leveraging DBS’ payment integration capabilities, these transactions will be eligible for redemption as in-game power-ups (“Oranges”).
With POSB #HuntYourZodiac expanded island-wide this year, the game will be more accessible for customers and ensures a safe playing environment by alleviating risks of crowding at specific locations. It is also programmed with in-game reminders calling for players to observe safe distancing measures, and prioritise safety at all times.
POSB #HuntYourZodiac is part of the bank’s ongoing efforts to leverage its technology and gamification capabilities to offer customers a truly immersive and engaging experience on its platforms.
Mr Jeremy Soo, Managing Director and Head of Consumer Banking Group (Singapore), DBS Bank, said: “Chinese New Year is a time for celebration, and we wanted to ramp up the festive buzz by creating a fun activity that families and friends of all ages can still share and enjoy together safely, despite the pandemic. True to POSB’s identity as a neighbours-first bank, we made POSB #HuntYourZodiac more accessible to all by expanding it into an island-wide experience.”
Specially designed for CNY, DBS/POSB co-developed POSB #HuntYourZodiac with home-grown game developer Sqkii and first piloted it at last year’s River Hongbao event, during which visitors hunted for the zodiac animals on-site. POSB #HuntYourZodiac snagged the Gold Award at the recent 2020 Marketing Events Awards.
Besides POSB #HuntYourZodiac, DBS/POSB has also launched other games including the CNY TapLah! mobile game hosted on DBS PayLah!, in which customers play for chances to win cash prizes; and FORTNITE X Live Fresh, which virtually recreated Singapore’s iconic Zouk nightclub via popular multiplayer game Fortnite, and welcomed players to revisit it as their favourite Fortnite character in a challenge to collect coins, or just hang out on the dance floor.
“With casual gaming becoming a rising pastime amongst everyday customers in today’s mobile-first era, we seek to reimagine how we engage our customers and leverage gamification to make their banking experience more fun and rewarding. This Chinese New Year may look different because of the pandemic, but we hope interactive activities such as POSB #HuntYourZodiac will still bring joy for our customers this festive season,” said Mr Soo.
To play or find out more about #HuntYourZodiac, visit:
https://posb.hyz.sqkii.com
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12 Chinese zodiac animal types, across all five elements (metal, wood, fire, water, earth)
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An eligible DBS PayLah! transaction refers to merchant payments (no minimum value) made via DBS PayLah! between 10:00am on 10 February 2021 to 11:59pm on 14 February 2021. Transactions can be made via 1) DBS PayLah! in-app checkout, merchant in-app checkout, Web checkout, Express checkout; or 2) Scan & Pay transactions via DBS PayLah! QR Codes, or via QR Codes generated on the NETS terminal or SGQR and PayNow QR codes
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About DBS
DBS is a leading financial services group in Asia with a presence in 18 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.
Recognised for its global leadership, DBS has been named “
World’s Best Bank
” by Euromoney, “
Global Bank of the Year
” by The Banker and “
Best Bank in the World
” by Global Finance. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “
World’s Best Digital Bank
” by Euromoney. In addition, DBS has been accorded the “
Safest Bank in Asia
” award by Global Finance for 12 consecutive years from 2009 to 2020.
DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.
With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 29,000 staff, representing over 40 nationalities. For more information, please visit
www.dbs.com
.
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