#MYSPARKHK was officially launched today by Ms. Glendy Chu, Executive Director and Head of Group Strategic Marketing and Communications of DBS Bank (Hong Kong) Limited, Kalmond Ma, Executive Director of Make-A-Wish Hong Kong, celebrity superstar Stephy Tang, and Sean Freeman, who used the giant letters to spell the word SPARK in a joyful display of creative fun.
Glendy Chu, Executive Director and Head of Group Strategic Marketing & Communications of DBS Bank (Hong Kong) Limited, said “We believe there’s a spark of ingenuity, joy and endless possibilities within each and every one of us. As a community, that’s what makes Hong Kong so endearing and enduring. Through DBS Hong Kong’s #MySparkHK and inspired by Sean Freeman’s one-of-a-kind giant letters, we want the people of Hong Kong to celebrate and embrace everything that makes this city a game-changer.”
Internationally renowned as a master of creative typography, Sean Freeman was inspired by #MySparkHK to create a colourful palette of giant one-of-a-kind letters (from A to Z) for the event, which is a first for Hong Kong. Sean’s work has been widely recognised with numerous awards, including "2012 GRAPHIS BEST DESIGN - gold award", "TYPE DIRECTORS CLUB - CERTIFICATE OF EXCELLENCE" in 2012, 2013 and 2015. "This is my first visit to Hong Kong. The "#MYSPARKHK" event presented through my co-operation with DBS Hong Kong makes me believe that Hong Kong is a city full of vitality and infinite possibilities. I wish the letters I design can bring smiles to Hong Kong people and stimulate their individual creativity. By using the letters to spell out words that have a special meaning to them, everyone can express and share their hopes and dreams. I just learned that 27 September is a traditional Chinese festival, the Mid-Autumn Festival. I hope that my designs can bring Hong Kong people a unique warmth for the festival."
Stephy Tang, who shot a short video for #MySparkHK, attended the launch ceremony and shared her own experience of sparking joy. Stephy said "I shot a short video for this event, and I love the letters designed by creative typography master Sean Freeman. Every letter is so colourful and lovely. After I shot the video, I wanted to bring the letters for “LOEY” back to my company as a window display. As a singer, actress and founder of my own brand, I believe that, as long as you have an infinite passion towards life, your dreams can come true. I wish my brand and my volleyball team future success. I also want to share and spread the joy and creativity, especially to seriously ill children, which is why every #MySparkHK photo that is shared via social media with the #MYSPARKHK tag will result in more and more donations to Make-A-Wish Hong Kong! This event is so meaningful that I am willing to give it my greatest support!”
Make-A-Wish Hong Kong will benefit from a HK$10 donation by DBS Hong Kong every time a #MySparkHK photo is shared via Facebook/ Instagram using the #MYSPARKHK tag...
“Time after time, we hear how wishes have offered hope, strength and joy to our children, where previously there has often been worry, despair and heartache. The support garnered from the DBS Hong Kong #MySparkHK campaign allows Make-A-Wish Hong Kong to grant some of the special wishes of our Wish Children. This will also provide the impetus for our mission delivery by attracting more eligible children to get inspired about their one-true-wish, and to create memories that the children and their families will never forget”, said Kalmond Ma, Executive Director of Make-A-Wish Hong Kong.
#MYSPARKHK
Dates:
18 – 27 September 2015
Time:
10 am – 10 pm
Location:
1/F Atrium, Hysan Place, Causeway Bay (500 Hennessy Road, Causeway Bay, Hong Kong)
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About Sean FreemanBased in East London, UK, Sean Freeman specialises in creative typography, illustration and art direction, album cover design, vintage advertising package, and modern arts. He cooperates with a varied range of clients globally from advertising to music, editorial and publishing; with his work being featured in numerous books and magazines. Some of his famous clients include Audi, Sony, Nike, Coca Cola, Time Magazine, etc. Sean Freeman has held exhibitions in New York, the Netherlands, Thailand and London, and his “Absolute Siam Fashion Capital” exhibition at the Siam Center, Bangkok has also won high praise. Having won numerous awards, including the "2012 GRAPHIS BEST DESIGN - gold award", the "TYPE DIRECTORS CLUB - CERTIFICATE OF EXCELLENCE" for 2012, 2013 and 2015, etc., Sean is recognised as a master of creative typography.
About DBS DBS - Living, Breathing AsiaDBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named “Asia’s Best Bank” by The Banker, a member of the Financial Times group, and “Best Bank in Asia-Pacific” by Global Finance. The bank has also been named “Safest Bank in Asia” by Global Finance for seven consecutive years from 2009 to 2015.
DBS provides a full range of services in consumer, SME and corporate banking activities across Asia. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. These market insights and regional connectivity have helped to drive the bank’s growth as it sets out to be the Asian bank of choice. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.
With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 21,000 staff, representing over 40 nationalities. For more information, please visit www.dbs.com.
About Make-A-Wish® Hong KongMake-A-Wish® Hong Kong was founded in 1989. It was registered as a non-profit charitable organization in Hong Kong in 1998 (charity registration number: 91/5366) and became a member of Make-A-Wish® International, which has its headquarters in the USA. We are the world’s largest wish-granting organization and have 39 affiliates serving nearly 50 countries and territories. Collectively we have realized 350,000 children’s wishes worldwide since 1980.
Make-A-Wish® Hong Kong grants one special wish to children aged between three and seventeen with life-threatening medical conditions in Hong Kong and Macau. To date, we have granted over 1,590 wishes. We are dedicated to making every eligible child’s wish come true.
