As we embark on the next stage of our journey, we seek to challenge traditional perceptions of banks and banking by sparking joyful experiences that connect businesses and communities, illuminate the lives of people everywhere through creativity and innovation, and much more. We do this through pain-free and delightful customer experiences that embrace simple and effortless banking. We also understand and grow businesses and provide great shareholder returns. We value trust and loyalty. We offer plentiful opportunities to learn and a great place to work. We give back to the community and seek to create an impact beyond banking. This passionate belief in the transformative power of “Igniting Possibilities, Sparking Joy” represents what the bank stands for and everything we do at DBS Bank (Hong Kong) Limited.
Alex Cheung, DBS Bank (Hong Kong) Limited’s Managing Director and Head of Institutional Banking Group, said: “The spark that leads to success often comes from ingenuity, inspiration and innovation. We believe these human qualities reside in all of us; they just sometimes need to be ignited within us. Our ongoing support of social enterprises and community empowerment is a reflection of what DBS is about and is at the heart of what we say and do to spark joy.”
Pearlyn Phau, DBS Bank (Hong Kong) Limited’s Managing Director and Head of Consumer Banking Group & Wealth Management, said: “Sparking joy is about speaking to one’s heart. At DBS, we find inspiration everyday and in all sorts of unexpected places to ignite possibilities and spark joyful experiences with our customers and staff.”
Glendy Chu, Head of Group Strategic Marketing & Communications at DBS Bank (Hong Kong) Limited, said: “Igniting possibilities and sparking joy encapsulate everything we do as ‘The Asian Bank of Choice’. It’s about the choices we make and speaks to the legacy we want to leave at DBS and the community we are a part of.”
Across broadcast, social media and digital mediums, “Igniting Possibilities, Sparking Joy” is also a community-wide call to action. Social engagement is key as members of the general public are encouraged to share their personal aspirations as well as meaningful goals for the community as a whole via a Spark microsite. A number of key opinion leaders and industry luminaries have shared their Spark stories on the microsite, such as superstar sensation Joey Yung and Justin Chiu, Executive Director of Cheung Kong (Holdings) Limited. Upcoming Spark stories will feature Hong Kong’s first ever Formula 3 driver, Marchy Lee, and many others.
DBS is also “Igniting Possibilities, Sparking Joy” with recent news that it has been named the most valuable bank brand in ASEAN for the second consecutive year. Leading brand valuation consultancy Brand Finance said DBS increased its brand value by 10% to US$4.4 billion, or double over the past five years, and has one of the highest customer loyalty scores in Asia.
[End]
About DBS DBS - Living, Breathing AsiaDBS is a leading financial services group in Asia, with over 250 branches across 17 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named “Asia’s Best Bank” by The Banker, a member of the Financial Times group, and “Best Bank in Asia-Pacific” by Global Finance. The bank has also been named “Safest Bank in Asia” by Global Finance for six consecutive years from 2009 to 2014.
DBS provides a full range of services in consumer, SME and corporate banking activities across Asia. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. These market insights and regional connectivity have helped to drive the bank’s growth as it sets out to be the Asian bank of choice. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.
With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 21,000 staff, representing over 40 nationalities. For more information, please visit www.dbs.com.
