The video stories feature unique individuals whose passion in life speaks to our larger purpose of “Making Banking Joyful” and, in their own way, communicates what it means to “live more, bank less”. The video stories are of Daniel Chong (莊偉忠), ex-CEO of department store chain YATA, Erwin Huang (黃岳永), a serial entrepreneur and leader in the social enterprise eLearning field, celebrity designer SK Lam, who is the driving force behind local creative studio AllRightsReserved, B.Duck founder and Semk Products Managing Director Eddie Hui (許夏林), Christine Ma-Lau (劉馬露明), who founded a children’s learning centre called Junior Excellent Members of Society (JEMS) and is the eldest daughter of MTR Corporation chairman Frederick Ma, and Rubio Chan and Jamie Cheung, who started North Korea tour organiser GLO Travel. The videos were directed by Ryan Lau, an anchor-turned-director.
Glendy Chu, Executive Director and Head of Group Strategic Marketing & Communications of DBS Bank (Hong Kong) Limited, said, “Live more, bank less is about wanting to do something with your life, whether you're in business, raising a family at home, or have a great idea on how to make the world a better place. You want to live life to the fullest and you want simple, smart and innovative banking services and products that enable that. This speaks to the heart of who we are at DBS.”
The video stories kick off with Daniel Chong, whose unconventional management style while at the helm of YATA saw much success at the Japanese-themed retail group.
“I’ve been through many ups and downs in both business and in life and, through it all, my conscience, sense of humility, and earning the trust and respect of your peers have enabled me to succeed and thrive,” Daniel Chong said.
Of his experience directing the video stories, Ryan Lau said, “This documentary-style approach to filmmaking allows me to focus on the story of the individual, their unique characteristics and real events in their lives, to explore the concept of ‘live more, bank less’. With many people in Hong Kong working long hours, there is a need to reevaluate what it really means to live more and to live life to the fullest. I find it inspiring that a bank would espouse what people admire most about successful business leaders.”
The “Live more, bank less” campaign in Hong Kong will span across YouTube, Facebook and other digital channels from today until mid-July. The video stories can also be viewed at www.dbs.com/livemore.
Photo Captions
Photo 1: Daniel Chong (seated), ex-CEO of department store chain YATA, on the set of his “live more, bank less” video.
Photo 2: Celebrity designer SK Lam (right), who is the driving force behind local creative studio AllRightsReserved, discussing his lines with the director.
Photo 3: B.Duck founder and Semk Products Managing Director Eddie Hui (seated) on the “Live more, Bank less” set.
Photo 4: Christine Ma-Lau, who founded a children’s learning centre called Junior Excellent Members of Society (JEMS) and is the eldest daughter of MTR Corporation chairman Frederick Ma, interacts with students at her centre.
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About DBSDBS - Living, Breathing AsiaDBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named “Asia’s Best Bank” by The Banker, a member of the Financial Times group, and “Best Bank in Asia-Pacific” by Global Finance. The bank has also been named “Safest Bank in Asia” by Global Finance for seven consecutive years from 2009 to 2015.
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