Story of the Companions - DBS and CHICKS
The classic brand CHICKS, has been around since 1953. DBS has been closely collaborating with CHICKS for over a decade, supporting them with care and innovation.
Stay Passive or Take Initiative
Last year, DBS Relationship Manager Ms. Awian Au Yeung recognised the potential of their newly launched DBS MAX mobile payment system, which could provide a more convenient user experience and enhance the operation and business management process. She took the initiative to introduce it to their companion, CHICKS.
The suggestion was quickly adopted and put into practice by Mr. Robert Tam Kin-tung, the Executive Director of CHICKS. The system gives a surprising result during the hard time of pandemic.
Robert stated, “Mobile payment is the trend, and what DBS MAX does is to provide customers with new payment options. CHICKS’s sales already has been increased by 50% in first half of 2020, we are confident that the new system could bring huge advantage in digital commerce in foreseeable future.”
Goes the Extra Miles for Win-win
In recent years, CHICKS was passed from Robert, the 3rd generation to his two young daughters, Alicia and Jennifer, who continued to develop the brand. DBS resonates with the growth of their companion and realises if we could reach out to take the extra little step, more success stories will surely emerge.
