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POSB
Highlights in 2025

Neighbours first, bankers second

From providing banking services to individuals to helping lay the foundation for modern Singapore, POSB has served generations of Singaporeans since 1877. Our neighbourhoods may have changed with the times, but we remain the “People’s Bank” – an institution that continues to get more children into the savings habit, drive digital and financial literacy in the community and offer financial solutions that cater to the evolving needs of Singaporeans. They include children, young adults, families, seniors and the community at large.

We remain committed to giving back to the community and uplifting the many individuals and families who have supported us over the years. We also hope to rally the support for heartland businesses and enhance the vibrancy of our neighbourhoods.

Supporting the Heartlands through more savings and community outreach programmes

  • POSB brought SG60 celebrations into the neighbourhoods with SGD0.60 meal and grocery deals and weekly cashback rewards in hawker centres, wet markets and heartland shops.
  • Through the initiative, we also ramped up our community outreach efforts including Getai roadshows and carnivals that integrated financial, digital and anti-scam education. These efforts drove strong community participation, increased footfall to the heartlands and supported local businesses.
  • Since the start of the intensified outreach activities, heartland merchants, wet market and hawker stall owners have seen a 50% boost in their weekend earnings.
  • Through a renewed DBS Foundation collaboration with the Infocomm Media Development Authority (IMDA) which started in 2025, we contributed SGD 3 million, which includes the government’s dollar-for-dollar matching, to the Digital for Life movement.
  • Through our People of Purpose employee volunteer movement, we reached out to more than 100,000 Singaporeans and residents through our financial and digital literacy initiatives.
Heartland Merchant Banking Package Launch
For children
POSB Smart Buddy workshop
POSB Smart Buddy Programme
  • Our multi-year effort to instil good saving habits in students is taking hold, with the POSB Smart Buddy digital savings and payments programme.
  • More primary and secondary students have been getting into the saving habit, collectively setting aside an additional SGD 19 million over the course of a year via the world’s first integrated in-school savings and payments programme.
  • This has enabled the bank’s national savings drive to surpass the halfway mark of our target of getting one in three students to collectively save an additional SGD 35 million by 2026.
  • After a three-year rollout in collaboration with the Ministry of Education, the Smart Buddy digital savings and payments infrastructure, including tap-and-pay terminals, has been fully installed and is operational across participating junior colleges/ Millennia Institute, secondary and primary schools and special education (SPED) schools in Singapore. POSB engaged 320,000 students across 335 schools in 2025, up from 230,000 students across 253 schools in 2024.
Smart Buddy watch and bus graphic
  • We also launched new Smart Buddy watches that not only help users to spend and save their pocket money wisely but also support their mental well-being. Among the other new features, each watch now comes with a ‘Breathe’ function that guides users through simple breathing exercises designed to reduce stress, improve focus and encourage mindfulness.
  • The programme also supports needy students under the MOE Financial Assistance Scheme. To date, the number of students who are receiving meal subsidies via POSB Smart Buddy has tripled to some 40,000 students.
  • POSB’s innovative approach to financial literacy education continued to receive recognition, reinforcing the effectiveness of the programme to engage young learners through technology-driven education. The POSB Coin Chaos mixed-reality activity was accorded the 2025 AIVA Communicator Award (Award of Excellence – Social Impact) and a Bronze Award for Best Use of Gamification at the Marketing Interactive Loyalty & Engagement Awards.
Smart Buddy watch and bus graphic
POSB event banner
POSB PAssion Run for Kids
  • Singapore’s longest-running race of its kind, returned in 2025 with over 7,000 participants. Jointly organised by POSB and the People’s Association, the event is still the largest charity kids run in Singapore.
  • The event raised some SGD 1.15 million for the POSB PAssion Kids Fund this year. To date, we have raised some SGD 15.5 million, with more than 1.3 million children, youth-at-risk and children with disabilities benefitting from 290 programmes.
POSB PAssion Run for Kids Start Line
FOR FAMILIES AND THE COMMUNITY
  • Our multi-year partnership with Mandai Wildlife Group to champion lifelong financial and environmental stewardship continued to gain traction, underscoring the shared commitment to instilling good money habits and fostering an appreciation for wildlife and nature.
  • The collaboration harnesses the vibrant living classrooms of the parks at the Mandai Wildlife Reserve, where visitors learn essential financial concepts as well as how they can help keep the planet healthy for themselves and the wildlife that they encounter in the parks.
  • In 2025, through exclusive privileges offered via the collaboration, such as special SG60 discounts, POSB cardmembers drove 11% growth in overall card spend.
  • POSB also joined forces with Singapore Athletics to champion the growth of young sport talent, highlighting POSB’s commitment to help our young people in their pursuit of excellence. The multi-year partnership worth SGD 500,000 supports the training needs of our young athletes representing Singapore in international competitions. The athletes also serve as community ambassadors in POSB-led initiatives such as financial literacy programmes, community events and our annual flagship Run for Kids charity race.
FOR SENIORS, SPECIAL NEEDS INDIVIDUALS AND MIGRANT WORKERS
Digital literacy workshop for seniors
  • Besides deepening collaborations with agencies such as the IMDA, RSVP SG and PA, we also worked with new partners such as the Cyber Security Agency (CSA) of Singapore to advance anti-scam education among seniors.
  • We partnered community partners, SPED schools and social service agencies to organise regular financial literacy workshops for kids and those with special needs. These sessions included bank branch visits to familiarise participants with banking services.
  • POSB remains the only bank to collaborate with the Ministry of Manpower to set up banking accounts for over 900,000 migrant workers and foreign domestic workers. To enhance our engagement, we partnered with the Migrant Workers’ Centre and Centre for Domestic Employees to train more than 450 migrant and foreign domestic workers to serve as ambassadors assisting in conducting digital literacy workshops for more than 9,000 migrant workers. Today, some 75% of Work Permit holders use the POSB digibank app to conduct their banking transactions.
  • Our programme’s impactful contributions were globally recognised with a Gold award at the prestigious Shorty Impact Awards.