DBS debuts new content line-up to help customers get comfortable with the next normal

Singapore.15 Oct 2020

Bank’s expanded content offerings provide actionable lifestyle tips and examine broader trends that drive change across Asia

Singapore, 15 Oct 2020 - DBS Bank today announced the rollout of a new content line-up including a weekly vlog and future-focused podcast programme, where customers can pick up actionable lifestyle tips and tricks, or glean insights from experts as they debate Asia’s transition into a post-Covid world. In line with its newly expanded, multi-platform content marketing strategy, the bank also revamped its sustainable lifestyle online portal ‘Live more, Bank less’ and launched its channel on Telegram, one of Singapore’s most popular social messaging platforms.

The new programmes are underpinned by a focus on purpose-driven storytelling and complement ongoing initiatives around digital innovation and sustainability. Produced and presented by DBS’ in-house Content Strategy and Sparks Studio teams, the new line-up includes:

  • Future Tense: A podcast programme that offers insights on what's to come for Asia and the world with the evolution of technology. It aims to get listeners comfortable with the future as they hear from business leaders who tackle big questions on sustainability, innovation, fintech, and more. As people in Singapore gradually return to their workplaces, which would have changed considerably with new health and safety measures implemented, the first Future Tense episode kicks off a discussion on the “Future of Work” and features guests Ben Hamley, Future of Work Lead, Asia-Pacific, JLL; Lynn Dang, HR Lead, Microsoft Singapore; and Borko Kovacevic, CMO & COO, Microsoft Singapore.
  • In The Moment: A weekly experiential vlog that offers a more hyper-local Singapore perspective. Here, viewers join presenter Nadia JH to discover change-makers, community interest groups, and go on new experiences around the little red dot. Topics are curated via social listening and analysis of behavioural data, which ensure that the shows are of timely relevance to the audience. As an example, the episode “Setting sail in Singapore” took viewers on a picturesque trip around Singapore’s iconic Marina Bay, which inspired many to sign up for DBS’ free “Sailing At The Bay” programme as a weekend activity.

At the same time, readers can browse through a plethora of lifestyle-related stories offering lifehacks, healthy food recipes and even parenting and career advice, or delve deeper into broader themes such as social inclusion and food security on the ‘Live more, Bank less’ portal. They can also read about the journeys of innovative and inspiring social enterprises, many of whom are supported by DBS Foundation.

Said Karen Ngui, Head of Group Strategic Marketing and Communications, DBS Bank: “Singapore is one of the most highly connected countries in the world and the quality of the mobile experience, as well as the use of smartphones to stream video content and podcasts, is on the rise. With social distancing now still paramount to our health and safety, stories that engage are ones that connect all of us as we find comfort in everyday routines. Like we did with our DBS Sparks series, we will continue to push the envelope when producing and curating meaningful content for our customers which they can conveniently access, anytime and anywhere.”

DBS Sparks, an industry-first online mini-series, follows a group of young bankers navigating work and their personal lives. Inspired by true customer stories, the mini-series depicts how DBS bankers challenge the status quo and go above and beyond when solving unusual client challenges. Sparks Season 2, in particular, puts a spotlight on some of the pressing social and environmental issues that need tackling. The first seven episodes of this ongoing season have garnered more than 270 million views and more than 9 million engagements globally. The series has won more than 30 marketing awards to date.

Amid the pandemic, DBS also launched a ‘Portraits of Purpose’ initiative in July, which showcases stories of courage, perseverance, generosity and hope among individuals, businesses and communities. “By throwing a spotlight on stories of purpose, we hope to remind all of us that while the road ahead is challenging, together, we have what it takes to emerge from this pandemic stronger,” said Ngui.

Listeners can tune in to the Future Tense playlist on all major podcast platforms such as Spotify, Apple Podcast, Google Podcast and Stitcher. To hear stories and tips on how to lead a sustainable lifestyle, visit the DBS ‘Live more, Bank less’ website at: https://www.dbs.com/livemore/index.html or subscribe to the bank’s Telegram channel at: https://t.me/dbssg.

Podcast web links:

Spotify: https://go.dbs.com/2SDbX0c
Apple Podcast: https://go.dbs.com/3iI4K9T
Google Podcast: https://go.dbs.com/3nsjAoq
Stitcher: https://go.dbs.com/30LFdGy


About DBS
DBS is a leading financial services group in Asia with a presence in 18 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank’s “AA-” and “Aa1” credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named “World’s Best Bank” by Euromoney, “Global Bank of the Year” by The Banker and “Best Bank in the World” by Global Finance. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 11 consecutive years from 2009 to 2019.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 29,000 staff, representing over 40 nationalities. For more information, please visit www.dbs.com.