DBS named most valuable brand in Singapore

Singapore.24 Aug 2016

DBS also named most improved brand; increased brand value by 20% to USD 5.3 billion

Singapore, 24 Aug 2016 - DBS Bank continues to be Singapore’s Most Valuable Brand, according to Brand Finance’s annual “Top 100 Singapore Brands” report. With a brand value of USD 5.3 billion, this is the fourth consecutive year the bank has retained this title. DBS has also extended its lead vis a vis other notable Singapore brands and was named Most Improved Brand.

According to Brand Finance, DBS has grown its brand value by USD 899 million, up 20% from the previous year. Significantly, DBS has also extended its lead from the pack, with over USD 2 billion of brand value between itself and the second most valuable brand in Singapore.
Samir Dixit, Managing Director of Brand Finance Asia Pacific said, “DBS not only manages their brand as an important asset, they have also managed to drive their brand strength rating to a strong AAA-, which has allowed them to widen their lead as the number one brand. DBS is also a strongly competitive brand both in the region and globally; this is demonstrated by their constant ranking improvement in the global 500 rankings.”

Karen Ngui, Head of Group Strategic Marketing & Communications, DBS Bank said, “Over the past few years, we have been committed to shaping the future of banking, as well as embracing human-centred design and journey thinking. What’s more, with the digital revolution, we have also been more disruptive in the manner in which we have entrenched the brand. We are honoured that these efforts are being acknowledged, and we have been recognised, yet again, as Singapore’s most valuable brand. This award is a testament to the efforts we have been making to reimagine banking, and will spur us on to continue to make banking simpler and effortless so our customers can live more and bank less.”
London-based Brand Finance is an independent brand strategy and valuation consultancy. The Singapore Top 100 Brands report is published annually and incorporates data from all listed companies. Each brand is accorded a brand rating: a benchmarking study of the strength, risk and future potential of a brand relative to its competitor set; and a brand value, which is a summary measure of the financial strength of the brand.



About DBS
DBS - Living, Breathing Asia

DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific.

DBS is at the forefront of leveraging digital technology to shape the future of banking, and has been named “World’s Best Digital Bank” by Euromoney. The bank has also been recognised for its leadership in the region, having been conferred “Asia’s Best Bank” by The Banker and Euromoney, and “Asian Bank of the Year” by IFR Asia. The bank has also been named “Safest Bank in Asia” by Global Finance for seven consecutive years from 2009 to 2015.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 22,000 staff, representing over 40 nationalities. For more information, please visit www.dbs.com.