DBS named most valuable bank brand in ASEAN

Singapore, 02 Feb 2015 - DBS Bank today announced that it has been named the most valuable bank brand in ASEAN. According to a BrandFinance report, the bank has increased its brand value by 10% to USD 4.4 billion. Since the inception of the study seven years ago, DBS has been consistently recognised as the most valuable bank brand in Singapore and ASEAN. The bank has also doubled its brand value in the past five years.

DBS continues to be the only Singapore and ASEAN bank with a brand value which exceeds USD 4 billion. Samir Dixit, Managing Director of BrandFinance Asia Pacific said, “While bank brands in ASEAN have done well, DBS has managed to create significant lead over others. DBS has grown from strength to strength over the past five years and their focus on their brand is evident from their brand value, which is nearly double that of any other ASEAN bank.”

“This year, DBS has also joined the elite list of the top 10 strongest bank brands in the world as per the brand strength rating. DBS is a great example of the brand driving the business and they should now target to be in the top 50 bank brands globally which is well within their reach,” he further added.

DBS has one of the highest customer loyalty scores in Asia. According to the report, DBS customers appear to be more emotionally engaged and extremely loyal. DBS’ satisfaction scores are also high, indicating product features and service offerings are found to be more useful over competitors.

Karen Ngui, Head of Group Strategic Marketing & Communications, DBS Bank said, “As the bank that sparked the development of Singapore, we are honoured to be recognised yet again as the most valuable bank brand in Singapore and also ASEAN. It is heartening that customer satisfaction is improving and there is increased engagement with our brand. We remain committed to making banking more intuitive and interactive across physical and digital touchpoints, and further improving the customer experience.”

The Banker/Brand Finance Banking 500 is an annual study conducted by BrandFinance, the world’s leading brand valuation consultancy, and published in ‘The Banker’ magazine. In the study, the world’s biggest banks are ranked by their brand value, with the results reflecting industry trends and indicating future developments.

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About DBS
DBS - Living, Breathing Asia
DBS is a leading financial services group in Asia, with over 250 branches across 17 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named “Asia’s Best Bank” by The Banker, a member of the Financial Times group, and “Best Bank in Asia-Pacific” by Global Finance. The bank has also been named “Safest Bank in Asia” by Global Finance for six consecutive years from 2009 to 2014.

DBS provides a full range of services in consumer, SME and corporate banking activities across Asia. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. These market insights and regional connectivity have helped to drive the bank’s growth as it sets out to be the Asian bank of choice. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 21,000 staff, representing over 40 nationalities. For more information, please visit www.dbs.com.