DBS bank named one of the world’s most valuable bank brands

Singapore, Regional, 03 Feb 2016 - Strong financial performance, as well as a relentless focus on customers and innovation, have paid off, with DBS Bank becoming the first Singapore bank to break into a ranking of the world’s top 50 most valuable bank brands.  Significantly, DBS is also the only ASEAN bank to be featured in this prestigious global top 50 list.

According to Brand Finance, over the last year, DBS’ brand value rose 20% to USD 5.31 billion. This marks the first time a Singapore and ASEAN bank has seen its brand value cross the USD 5 billion mark. Accordingly, DBS leapfrogged the competition to be the 48th most valuable bank brand in the world, up from 56th place in 2015.

Samir Dixit, Managing Director of Brand Finance Asia Pacific said, “The ASEAN bank brands are on a strong growth trajectory, with DBS leading the ASEAN ranking for the fifth consecutive year. DBS has raised the benchmark for all ASEAN banks by crossing the USD 5 billion brand value mark for the first time and we will see if others follow suit.”

“Most Asian banks have achieved significantly high brand strength scores, making them extremely competitive both regionally and globally,” said Alfredo Chandra, Director of Brand Finance Asia Pacific.

Since the inception of the study, DBS has been consistently recognised as the most valuable bank brand in Singapore and ASEAN.

Karen Ngui, Head of Group Strategic Marketing & Communications, DBS Bank said, “As Singapore’s biggest bank, we are honoured to be able to fly the Singapore flag high once again. Over the years, we have been committed to shaping the future of banking, embracing digital and embedding ourselves in the customer journey. Being recognised as one of the world’s top 50 banking brands spurs us on to making banking simple, smart and effortless for our customers."

The Banker/Brand Finance Banking 500 is an annual study conducted by Brand Finance, the world’s leading brand valuation consultancy, and published in ‘The Banker’ magazine. In the study, the world’s biggest banks are ranked by their brand value, with the results reflecting industry trends and indicating future developments.

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About DBS
DBS - Living, Breathing Asia
DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named “Asia’s Best Bank” by The Banker, a member of the Financial Times group, and “Best Bank in Asia-Pacific” by Global Finance. The bank has also been named “Safest Bank in Asia” by Global Finance for seven consecutive years from 2009 to 2015.

DBS provides a full range of services in consumer, SME and corporate banking activities across Asia. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. These market insights and regional connectivity have helped to drive the bank’s growth as it sets out to be the Asian bank of choice. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 22,000 staff, representing over 40 nationalities. For more information, please visit www.dbs.com.