DBS first in Asia to offer full banking services
in airport transit area
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DBS ups the ante with exclusive banking services for its clients in
Asia
SINGAPORE, 12 September 2006 – DBS Bank today launched Asia’s first
full banking centre in the transit lounge of an airport. The centre, named
DBS Asia Treasures at Changi, puts DBS on the regional map as the first
in Asia to provide banking services exclusively for their clients based
in Asia.
DBS Asia Treasures at Changi has an area of 450 square metres and is
located beside the Kris Flyer Lounge at the transit area of Changi Airport
Terminal 2. It is a members-only centre where a select few of DBS’ customers
from Indonesia, Hong Kong and Singapore have been specially invited to
partake of this exclusive banking experience.
“As the first in Asia to have a banking centre within the transit area,
DBS has once again taken the bold lead in setting new regional standards
in customer service. DBS Asia Treasures at Changi epitomises the Asian
brand of hospitality – we go the extra mile to pamper our guests. We seek
to understand and anticipate the needs of our clients, many of whom are
frequent travellers, and provide solutions and
amenities that will meet these requirements. The overwhelming response
to our membership invitation is testament that we have correctly identified
our clients’ needs.
“Besides offering the full spectrum of banking services, the centre will
also extend travel-related services to our members. We will be able to
cater to last minute travel requests such as credit card line extensions
and foreign currency exchanges. In fact, we will be offering the best
foreign exchange rates you can find in the Changi Airport“, said Mr Edmund
Koh, Managing Director and Head of DBS’ Regional Consumer Banking Group.
A total of 12 different currencies will be offered, including the US
Dollar, the Sterling Pound and the Euro, along with a number of key Asian
currencies like the Japanese Yen, the Hong Kong Dollar and the Chinese
Renminbi. Besides having an Automated Transaction Machine (ATM), teller
services are also available at the centre six days a week. Services provided
include account opening, cash withdrawals and deposits, bill payments,
financial advisory, internet banking, as well as travel-related products
and services like travel insurance, currency exchange, credit card replacements
and credit card line extensions.
DBS Asia Treasures at Changi will serve delectable Asian cuisine and
members will be treated to periodic sightings of renowned chefs as well
as wine-tasting events. Complimentary buggy rides to the departure gates
are available, as are limousine transfers from the airport to a destination
of the members’ choice on their return journey.
Said Mr Koh, “This is our flagship centre and plans are underway to replicate
this model in our other key markets in the region. We feel privileged
to be able to offer this unparalleled level of care and attention to our
customers based in Asia.”
About DBS
Headquartered in Singapore, DBS is one of the largest financial services
groups in Asia with operations in 15 markets. The largest bank in Singapore
and the fifth largest banking group in Hong Kong as measured by assets,
DBS’ "AA-" and "Aa2" credit ratings are among the
highest in the Asia-Pacific region. DBS has leading positions in consumer
banking, treasury and markets, asset management, securities brokerage,
equity and debt fund raising. Beyond the anchor markets of Singapore and
Hong Kong, DBS serves corporate, institutional and retail customers through
its operations in China, India, Indonesia, Malaysia, Thailand and The
Philippines. More information about DBS Group Holdings and DBS Bank can
be obtained from our website www.dbs.com.
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