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DBS announces the winner of its Black Card Draw

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Qualifying chances awarded double that of previous year’s

SINGAPORE, 14 August 2006 – DBS Bank announced today the winner of its DBS American Express Black Card lucky draw at the New Majestic Hotel. The winner, Mr Kelvin Ng Kong Teng, will drive away the coveted Lamborghini Gallardo after beating more than 130,000 DBS Black Cardholders in Singapore, making him the 67th owner of a Lamborghini in Singapore.

"The DBS American Express Black Card opens the door to a world of exclusive privileges for the high-flyer accustomed to the finer things in life. For a card that denotes strength, confidence and an immaculate sense of style, Lamborghini is the perfect partner for DBS American Express Black Card to be associated with," says Mr Raymond Ang, Managing Director & Regional Head of Cards and Unsecured Loans, DBS Bank.

"We are very heartened that the DBS American Express Black Card is such a popularly used credit card that it has resulted in a two-fold increase in qualifying chances awarded from the previous year’s draw when a Ferrari Modena was given away," continued Mr Ang. "The success of the card shows that cardmembers are enjoying the exclusive offers and discounts with the merchants we bring on board."

"The success is a testimonial of our understanding and appreciation of our Asian consumers' growing sophistication in their lifestyle choices. Our DBS American Express Black Card simply epitomises the New Asian attitudes – that of being bold, dynamic and dare-to-be-different."

Mr Kula Kulendran, Senior Vice President, Head of Global Network Services, Japan, Asia-Pacific and Australia, American Express International, Inc. said: "The phenomenal success of the DBS American Express Black Card is a strong testament to DBS’ creative marketing campaign which has once again delivered impressive results and helped to expand the growth of American Express branded cards in Singapore. The success of the DBS American Express Black Card is an excellent example of the successful global network card strategy that American Express adopts in 19 countries in the Asia Pacific region."

The DBS American Express Black Card was launched in October 2003, and is the first and only card that offers perpetually double the reward points on all charges, and 4 times the reward points at participating luxury boutiques. This card is by far the most successful card in the DBS stable, boasting a card base in excess of 130,000 in less than 3 years since its launch.

In the region, there are nearly 200,000 DBS American Express Black Cardholders from Singapore and Hong Kong combined. In fact, in Hong Kong, the DBS American Express Black Card Ferrari F430 marketing and communication campaign was awarded the bronze Effie Award 2006 in the banking and financial services/insurance category. The award celebrates effectiveness in advertising, and getting it is an international recognition of DBS’ deep understanding of the region and our customers’ needs.

About DBS American Express Black Card
DBS is fast gaining a regional reputation as an Asian Bank that consistently produces results, works fast and has a strong customer focus. The DBS American Express Black Card is focused on catering to modern, confident, style-savvy Asians in their mid-20s to late 30s.

Offering 2X reward points on all charges, and 4X reward points at participating luxury boutiques (with a minimum spend of S$300 in a single receipt, valid until 31 December 2006), the DBS American Express Black Card customer can always expect exclusive discounts specially brought to them by the bank.

About the Lamborghini Gallardo
The Lamborghini Gallardo is capable of going from 0-100km/hour in just 4.2 seconds. This spectacular high-performance sports car combines a light, all-aluminium space frame with a 500-horsepower V10 engine. Fitted with high performance Pirelli tyres, the all-wheel-drive Italian exotic has extraordinary grip whether on slick roads or tight curves.

The Gallardo has won numerous awards since its launch in 2003, including the prestigious “Red Dot Design Award” (Germany), “Design and Art Direction” (Britain), and “World’s Most Beautiful Car” (Italy).