Our Corporate Values

As we grow across the region, we need even better access to financial and intellectual capital. This is true of all industries but none more so than banking, where people truly are our biggest asset. While modern technology has helped to transform the banking sector, we are ultimately still a people-driven business. As we expand, our goal is to embed a set of firm values into the organisation so that we will, in time, develop a distinctive DBS performance culture. We want our people in DBS to be known for their positive ‘can-do’ attitude, strong sense of empowerment and customer mindset.

At the heart of all that we do, we want our people in DBS to be guided by our values, in short, take pride in the way we choose to do business and behave as responsible corporate citizens. As we uphold our corporate values, these are the Asian service standards that we want DBS to be known for, the reasons why customers choose to bank with us.

Passionate & Committed	Value Relationships	Integrity & Respect	Dedicated to Teamwork	Confidence to Excel
Be enterprising and always delight customers and the community by putting them at the heart of everything we do.	Have mutual trust and understanding; reward and recognise long-term partnerships and help each other realise full potential.	Always treat each & every individual with dignity and respect; say what we mean, do what we say.	Strive towards common goals; believe that everyone and every act of 'kindness' will make a difference.	Be entrepreneurial and have the courage to lead; be accountable, embrace change and improve the status quo.